Trending Sources

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns).

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising.

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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

How To Start A Mobile Marketing Strategy

The Realtime Report

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. Now is the time to create an effective advertising campaign that engages with your target market.

How to Pitch Editors Perfectly Every Time

Spin Sucks

Pitch Editors Based on Industry Automotive Editors Automotive editors are looking for something new, whether it’s new technology or a fresh take on a classic car. By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ?

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. Guest Post by Kate Finley. My public relations career began with media relations.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. ” — PRDaily (Automote). Social media monitoring is vital for virtually every B2B or B2C brand.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses?

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools.

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. How does Porsche’s strategy differ from other areas of the automotive industry?

Revealing a New Ford in a New Way

Social Media Marketing

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

And, of course, Automotive OEM is very effective in passing through job applicants, with nearly half of the visitors contacting HR. By Gini Dietric h. Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads.

Reconsider Fashion PR

Spin Sucks

Fashion brands such as Burberry (who recently celebrated 10 million Facebook likes) are becoming storytellers in their own right, producing some of the most innovative and effective digital campaigns reaching a multitude of audiences , such as Art of The Trench.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

When creating a campaign within Power Editor, select the new “Lead Generation” objective. Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent.

This Week in Social Media – 5/8/2013

Social Media Marketing

The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. In the automotive space, online reviews are just as influential as professional opinions for buyers.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts.

4 Things You Need to Know Before You Pitch

Convince & Convert

The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech, and travel) via recent articles, LinkedIn, and Google+ profiles. Image via BigStockPhoto.com.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). These are all from an Adwords campaign using this tactic.

This Week in Social Media – 4/3/2013

Social Media Marketing

The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. A roundup of relevant links affecting our industry.

Guidelines for Successful Targeting Through Social Media

Mindjumpers

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles.

How One Father Used a Social Army to Find his Son

Convince & Convert

Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. In 2010 I received an email from Adnan Ebrahim.

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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Only 17% of automotive blogs were effective enough to convince their visitors to buy a specific vehicle, compared to 26% of successfully selling brand websites. Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you.

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

Which technology has been most impactful to you as you plan, launch, or measure your marketing campaigns?: One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

But I can’t compete with the guy who is “local” to client with local-shop type campaigns. From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries.

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Did You See That?

Twist Image

Pushing that idea forward, as a marketing professional, keep in mind that it''s your job to be aware of these campaigns. When people talk about this campaign, it''s not just about the guy who jumped from space with a parachute, it''s about how Red Bull got this guy to jump from space with nothing but a parachute. Look no further than the automotive and hotel industries as prime examples of this. automotive industry. pr campaign. Tags: ad campaign.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration, analytics and reporting.

20 Go-To Places for Truly Awesome Newsletter Templates

Writtent Blog

Campaign Monitor. All it takes is 60 seconds to build an original, HTML email newsletter template using Campaign Monitor’s products – no coding knowledge required! Active Campaign. It works well with both MailChimp and Campaign Monitor.

Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. With #DeffyLabels , the automotive group celebrates diversity and individuality by introducing us to eight U.S. That’s it, here we go!

Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. With #DeffyLabels , The automotive group celebrates diversity and individuality by introducing us to eight U.S. That’s it, here we go!

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Optimize campaigns on an ongoing basis to improve performance. Perform quality assurance on active campaigns.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns. Keep your campaigns consistent. As an email marketing professional I find that the term email campaigns sounds much more professional then email blasts.

How I Use BuySellAds to Monitor Blog Traffic and Goals

ProBlogger

A quick review once a week, and a slightly longer recap once a month, is more than sufficient for most bloggers (affiliate marketers will obviously check stats much more because of how closely their income is tied to converting campaigns). This guest post is by Kevin Muldoon of WordPress Mods.

Volkswagen: The fun theory

Laurel Papworth

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. The agencies behind the two most successful campaigns will continue to work with Toyota on a further two projects in the new year.

Social Media a CRM perspective

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Within seconds you can see how many leads a customers same from social media in aggregate or by social network, and compare social media to other sources like SEO, or paid campaigns. Does anyone know about any tools for planning your campaign?