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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. The Salorix mission, according to CEO and co-founder Dr. Santanu Bhattacharya, is to “provide brands with a relevant audience in realtime.”

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. For marketers, this means that consumers value what their friends and like-minded individuals share. It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Brands 145
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A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! Our findings… Although we were looking into the UK millennial population there was a clear distinction in the most unique influencers within the male and female populations.