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This Week in Social Media – 4/3/2013

Social Media Marketing

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. It also emphasizes why more brands are turning toward influencer outreach. But how can you use this for your brand? Interesting, right?

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter. Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site. Whether the check is actually used to purchase the car, however, is up to each registrant.

Buy 184
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7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

billion people using Facebook Messenger every month 1 Techcrunch , 2017. Here’s everything we know about using Facebook Messenger for your marketing. Here’s everything we know about using Facebook Messenger for your marketing. Why use Facebook Messenger. 7 ways to use Facebook Messenger for your marketing.

Hubspot 111
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution. Social media manager. What’s next?

Travel 92
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What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer. Location: USA.

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Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign.

Campaign 168