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The Science of Social Timing [infographic]

Mindjumpers

Tweet We all post content on Facebook. According to the Buddy Media report, brands that post outside business hours have 20% higher engagement rates. As a result, for instance content aimed for US, Asian and European consumers will benefit from being timed differently. Most effective time to post.

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Guidelines for Successful Targeting Through Social Media

Mindjumpers

But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify?

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Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? Media is just media. It's doubtful. In short: that's a tall and hard order to deliver.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. Like Brands: Cadillac, Lincoln, Mercedes, BMW, Betty Crocker, Colgate, Chase, Liberty Mutual.

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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Content will continue to rule. The crowd economy is here.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

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