Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. Social currency on the web today = attention plus action. Need us to help train your team?

Brands 157

Brands How To Authentication Training 157

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. Hedgehog represents a paradigm shift in social media, prioritizing civil discourse and productivity.

Conversation 95

Conversation Platform Meeting Construction 95

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” We used our article, about what your social team will look like in 2028, to generate each of these posts.

Social Media 126

Social Media Template Templates Skills 126

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Convince & Convert

FEBRUARY 2, 2016

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent?

Authentication 60

Authentication Social Media Retail Forums 60

Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. When I first heard about Sprout Social, it was a return to my passions—people and social technology.

Engineering 99

Engineering Software Authentication Patterns 99

Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Small Business 113

Small Business Social Media Strategy Authentication 113

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. However, since social selling is a relatively new concept, few sales teams manage to get it right. Pushing your sales agenda Social media posts are not elevator sales pitches.

Examples 136

Examples B2B ROI Analytics 136

Buffer Social

APRIL 9, 2019

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Reply with a shared voice.

Team 70

Team Social Media FAQ Sample 70

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Some will already be posting about you, but you could harness their networks to increase brand awareness, create a wider personal network for sales team members, and showcase subject-matter expertise for industry leaders.

Brands 128

Brands ROI UGC Authentication 128

yMarketingMatters

JANUARY 27, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Content will be key to your success in 2019.

Tips 130

Tips Content Marketing Patterns 130

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?

Social Media 157

Social Media Authentication Metrics Feed 157

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Authenticity is Key Fostering authentic and engaging communication is pivotal.

Reputation 125

Reputation B2B Guidelines Policies 125

Oktopost

JANUARY 31, 2024

With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services. Employee advocacy aims to attract not only potential customers but also partners, stakeholders, and new talent.

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Review 127

Review Brands How To Analysis 127

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. Here are some more tips for growing your Instagram audience through authentic engagement.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Pam Moore

FEBRUARY 23, 2020

Don't force the change on team members who aren't ready. Instead focus on first assessing the mindset, skillset and readiness of your team and organization to embrace change. Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. Brave marketers know people buy from people.

Strategy 78

Strategy Marketing Authentication Consultant 78

yMarketingMatters

JANUARY 27, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Content will be key to your success in 2019.

Tips 100

Tips Content Marketing Patterns 100

yMarketingMatters

JANUARY 27, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Content will be key to your success in 2019.

Tips 100

Tips Content Marketing Patterns 100

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. This is where the second benefit comes in.

Tools 62

Tools Content B2B Social Media Management 62

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.

Brands 105

Brands Authentication Template Templates 105

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Keep your videos as authentic as possible.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

FEBRUARY 7, 2023

In the platform, you provide pre-approved messaging that your team can share from one centralized hub. And your internal team can curate the articles directly in Sprout. Employees are empowered to post authentically, while feeling confident they’re staying on-brand. We had similar results at Sprout.

Buy 93

Buy Curation Statistics Survey 93

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Authenticity matters here, so let your hair down! What is TikTok? We recently hosted a webinar on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. 10 Social Inspiration People Metrics You Can't Ignore: 1. Do they have the information they need?

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

JANUARY 14, 2020

What people post about you on a review site or social network. Your digital body language of you, your employees or your co-workers speaks far more louder about the company you work for (or own) than the corporate messages written and published by your PR team. Words people use to describe you. What is personal branding?

Brands 78

Brands Training Template Templates 78

Pam Moore

AUGUST 7, 2017

It is also not just a matter of using the right tools to make your videos look good or learning how to play the newsfeed algorithms on all of the top social networks. The difference between authenticity and transparency. Need us to help train your team? How to Subscribe to Social Zoom Factor Podcast .

Brands 162

Brands How To Training Authentication 162

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. However, since social selling is a relatively new concept, few sales teams manage to get it right. Pushing your sales agenda Social media posts are not elevator sales pitches.

Examples 62

Examples B2B ROI Analytics 62

Pam Moore

APRIL 15, 2020

Don't force the change on team members who aren't ready. Instead focus on first assessing the mindset, skillset and readiness of your team and organization to embrace change. Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. Brave marketers know people buy from people.

Strategy 78

Strategy Video Marketing Training 78

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. Need us to help train your team?

Social Media 167

Social Media Diagrams Training Communities 167

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? Navigating social media when you work in healthcare can be tricky. Let’s scrub in! Avoid ethical issues. Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

DECEMBER 12, 2023

Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. For some executives, it may be the only social platform you need.

Social Media 111

Social Media Strategy HootSuite Sentiment 111