Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

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Social Media Management Questions Social Media Skills 88

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

Social Media Management 108

Social Media Management Tools Social Media Authentication 108

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. That’s an incentive in itself.”

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Authentication Examples Class Team 92

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. As a social media manager, you’re wearing a lot of hats (hopefully not a fedora, but I digress). But still. I think it’s a perfect match.

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Social Media Management Social Media Case Study HootSuite 145

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

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Social Media Management Social Media Brands Content 96

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are their tasks?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. Dash Hudson’s latest findings reveal that United Airlines now boasts an impressive Entertainment Score of 8.4

Airlines 87

Airlines Social Media UGC Authentication 87

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. Sprout’s Service Cloud integration is a big reason for that.

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Software Products Team One Spot 115

Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. We say no—but only if you do it right.

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Instagram Tools Strategy Hashtag 115

Oktopost

APRIL 25, 2022

In this episode, Dylan explains how taking his initial social media audit from an external perspective and applying it to the internal context of EY was critical to his success. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Meet Dylan.

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Data Strategy How To Social Media Management 118

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

Strategy 118

Strategy Tips Apple Social Media Management 118

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Casper jokes with its followers and engage passionately, and its social team is clearly top-notch.

Authentication 101

Authentication Platform Social Media Brands 101

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Survey Education Team 122

Oktopost

DECEMBER 19, 2022

Use Social Media Governance to Optimize Risk Management. Use Two-Factor Authentication. What to Do if Your Social Accounts Are Compromised. If you’re not using a social media management platform, use a password safe to ensure that passwords stay secure. Limit Access to Accounts.

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Social Media How To Policies Authentication 125

Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. To help you thrive through turbulent times, we asked our team and a few external experts what they think is in store for the future of social media. Social media managers live and breathe social.

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Social Media Social Media Management Authentication Sentiment 97

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

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Social Media Strategy Team Review 100

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

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Social Media Marketing Nielsen Resources 96

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. Our team has spent the last month discussing these questions while experimenting with our approach to Meta’s latest platform.

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API Social Media Management Platform Instagram 92

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

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B2B Social Media Management Metrics Social Media 131

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 128

Ignite Social Media

FEBRUARY 1, 2022

Most of the general population can’t do the amazing things our content teams do; however, it’s important to take the time to like and comment to try and engage with all levels of UGC- and guess what? Lisa Braziel, Senior Vice President Ignite Social Media. Jesse Walker, Senior Community Manager. Contact our team today!

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Social Media UGC Trends Organization 196

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 123

Oktopost

MAY 23, 2022

With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. Hot Topics: The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager. Love Going Behind the Post?

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B2B Social Media Management Apple Authentication 62

Oktopost

JUNE 17, 2021

There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally. In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better.

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B2B Marketing Apple Authentication 118

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

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Social Media Team Groups Groups 117

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. ,

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B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Sprout Social

NOVEMBER 27, 2023

Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts. Members get an insider’s view into how other social teams across countries and domains operate and draw from shared experiences to reach their goals. There are no shortcuts.

Communities 84

Communities Community building Industry Crowdsourcing 84

Sprout Social

OCTOBER 20, 2020

By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media? A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. It connects to a shared goal: employer branding.

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Review Brands Reputation Aggregator 119

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. more engaging than long-form video (The Sprout Social Index™). And those stacked engagements mean that social algorithms will notice, and push, your content. Not exactly a dream combination.

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Buy Video How To Template 117