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A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Choosing the link to include can be tricky as this is high-value digital real estate. Not only can you provide a link to drive traffic from Instagram, but you can also utilize valuable UGC on your website to increase your audience’s engagement once they have clicked on the link you provided. Take Trupanion, for example.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day. Big Sky and Big Community Wins.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

This content also takes prime real estate on your profile just above your feed posts. While you may spend hours perfecting the aesthetic of a post that lives on your main Instagram feed, users are looking for a relatable, authentic experience when tapping through their Stories – don’t be afraid to give them that.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. To prevent metaverse crimes, consider using two-factor or multi-factor authentication as a preventative control against account takeovers. But the metaverse isn’t a utopia.

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Where is the Instagram Aesthetic Headed in 2020?

Later

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. real life scenes from a sunday morning: meal planning (#whole30 tomorrow!) View this post on Instagram.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

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