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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

Bottom line, LinkedIn converts to real business. . How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. ? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

Content 128
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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business. Real estate agents. Real estate brokers. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Industry 121
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business. Real estate agents. Real estate brokers. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Industry 108
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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity.

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

How do you create a content marketing plan that converts to real customers? How do you create a content marketing plan that converts to real customers? SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge. It takes hard work, research, knowledge of people, tools, design, best practices and more.

Brands 112
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Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business. The struggle is real!

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Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business. The struggle is real!

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Brand leaders need to get real, acknowledge spamming contact forms for free tweets, shoutouts and product reviews is not marketing! The importance of the influencer being able to drive real action to help you achieve your business goals. Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016.

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

The truth is that the real rebels are the leaders who trade in fear of missing out for focus. Most of them wasted months and years focusing on get famous and rich overnight social strategies versus approaches that drive real business.

ROI 78
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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

It requires knowing your audience and how you can serve them real value on a consistent basis. They claim they want to connect with real human beings. The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch.

Brands 78
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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I'm referring to a real plan with strategic objectives, goals, a roadmap etc. This is a value packed webinar offering real advice and strategies any business of any size in any industry can use immediately. Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Join our journey real-time over the coming weeks as we consolidate our platforms. You need to communicate with your audience and customers as real human beings. What are the biggest digital marketing and branding trends shaping the year ahead?

Trends 78
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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Take a listen and let me help you get your new marketing program approved and delivering real and measurable results. Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.

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28 Qualities of Amazing Content Marketing

Pam Moore

Unfortunately very few of them have ever done it themselves or really know how to help others produce, integrate or distribute content to drive real results. How is their content converting to real business? It's crazy how now overnight they are all “strategy experts” yet in checking their career profile you'll find they have spent little time to none actually ever doing strategy for any real business, including their own.

Content 95
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Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales. It is simply that they don't know how. They think it's too complicated and so they as a result fall to “hope” as a strategy for success.

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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Related Stories 15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019 Brand Humanization: Transparency vs Authenticity Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference. If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences. The goal is to organically attract them to the real and authentic you!

Brands 78
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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

The goal is to develop a strategy and plan with tactics that will help you connect with your ideal customer and audience in a human and authentic way.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business. Real estate agents. Real estate brokers. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I'm referring to a real plan with strategic objectives, goals, a roadmap etc. This is a value packed webinar offering real advice and strategies any business of any size in any industry can use immediately. Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself.

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists! Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to ignite real measurable business results?

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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Why you need to get real on your current relationship and results with Facebook so you can tweak, rinse, repeat and optimize. Related Stories 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019 15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019 Brand Humanization: Transparency vs Authenticity. Facebook can be a game changer for small business and even corporate brands. With more than 1.52

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Good news is we have real answers! Social Profit Factor is THE social media training academy and community for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! Better connect with your audience in a human, authentic way. Do you have social media, digital marketing and branding problems?

Training 131
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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! Almost all training programs available to date fall short on delivering what is needed in a comprehensive yet easy to understand and actionable format needed to drive real business results.

Training 130
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Building Your Business: 4 Tips for Running a Successful Construction Business

The Realtime Report

Remember to be authentic in your message. Whether your business is in real estate development or a truck delivery service , you’ll want to become a resource your audience can come to for knowledge.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Films like Tron and Ready Player One have long envisioned digital worlds that hold just as much weight as real ones. The Metaverse is just that — a digital world accessible via virtual reality headsets, populated by real people (often using digital avatars) and full of endless possibilities.

HootSuite 108
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Why Product Marketing Should Own Twitter

Oktopost

Previously, Shoshana held marketing leadership positions at Optibus, which powers more efficient public transit, and CrediFi, which uses big data to bring transparency to commercial real estate finance. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat.

Products 105
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5 Facts About the Instagram Algorithm

Later

Video also gets 4X more real estate on the Instagram Explore page, which is a huge advantage when it comes to attracting more engagement indicators. Ready to separate fact from fiction for the Instagram algorithm ?

Instagram 110
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A Look at the Future of Emerging Technologies

The Realtime Report

This is probably both because of their real-life use case scenarios but, also because of the impressive stories that come with them. But, now, because of the blockchain, and the new mentality that the people have about the online, all that skepticism can be easily removed, providing people with real data, on a decentralized, and unchangeable public ledger. Another industry that could get revolutionized by VR is real estate.

Report 87
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A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Choosing the link to include can be tricky as this is high-value digital real estate. Pixlee can be used to integrate UGC into your brand’s website and increase engagement using authentic content. .

UGC 83
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Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums

Ignite Social Media

A few months ago, IG launched Instagram Stories, a platform for more authentic sharing in real-time. Home & Real-Estate: • House selling: 10 houses that are currently on the market. WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Live Broadcasting – brands can go LIVE in Stories to give their fans a real-time, intimate experience. This content also takes prime real estate on your profile just above your feed posts.

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Why Declining Reach on Social Media is Not a Bad Thing

Razor Social

Your focus might be on building an authentic community that is genuinely interested in your company which will bring long-term value. An authentic community will allow you to build long-lasting relationships and to collect insights and feedback that you can use to grow your business. I was never a big fan of that as I like to keep control over my digital real estate. The old days were great.

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Never, Ever Post These Things on Social Media

agora pulse

However, very real legal and financial consequences of posting content without copyright exist. One of the best ways to foster relationships online is to be open, honest, and authentic. When creating social media content, it is essential to be authentic without over-sharing. Real estate agents and brokers. Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer Marketing

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. The type of content on TikTok is meant to be genuine and authentic, almost irreverent.

Marketing 102