Oktopost

APRIL 25, 2022

By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. When do they feel most compelled to make a purchase?

Social Media 112

Social Media Strategy Exercises Retail 112

Oktopost

FEBRUARY 2, 2022

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Data 150

Data B2B Apple Marketing 150

Ignite Social Media

FEBRUARY 1, 2022

Most of the general population can’t do the amazing things our content teams do; however, it’s important to take the time to like and comment to try and engage with all levels of UGC- and guess what? They keep posting positive things for us to see and build loyalty.” Contact our team today! Manager of Community Management.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It’s all about authenticity and relatability.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 3, 2022

For some, quiet quitting means putting in 40 hours and clocking out—for others, extreme cynicism and completely withdrawing from their team. As quiet quitting progresses (and ripples across frustrated teams), employees will form cynical opinions of the company. Foster a team dynamic built on trust, respect and support.

Team 97

Team Loyalty Report Collaboration 97

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training.

Loyalty 60

Loyalty Twitter Brands Sample 60

The Realtime Report

FEBRUARY 14, 2020

However, with a solid public relations plan, investors will be enticed to join your team. All brands that have established themselves as authorities managed to build confidence in their consumers, which translated to consumer loyalty. Most consumers are loyal to a specific brand and the same loyalty is trickled down to media outlets.

Loyalty 103

Loyalty Reputation Authentication Small Business 103

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

JULY 22, 2021

With over 18 years of experience, his knowledge of Digital Sales and Marketing Strategy, lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are an asset to the organization. Stay in the Loop.

B2B 118

B2B Apple Loyalty Hosting 118

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition.

Social Media 126

Social Media Template Templates Skills 126

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. Ashlyn explains, "We track all our content ideas using a shared document among team members.

Brands 86

Brands Fashion How To Authentication 86

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

AUGUST 16, 2023

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. According to Accenture , 82% of consumers aged 18-24 acquired a financial services product from a new provider in the past 12 months, proving that younger demographics are a growing market whose loyalty is up for grabs.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. Not exactly a dream combination.

Buy 117

Buy Video How To Template 117

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. I want these influencers to be authentic when they talk about certain themes or products.”

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Other internal teams can also use it to ensure they’re ready to support the campaign.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Some will already be posting about you, but you could harness their networks to increase brand awareness, create a wider personal network for sales team members, and showcase subject-matter expertise for industry leaders.

Brands 128

Brands ROI Authentication UGC 128

The Realtime Report

JUNE 30, 2021

Companies can have terrific products, but customer experience will make or break customer loyalty. In contrast, only 12 percent of respondents ranked authentic relationships with team members and team collaboration among their top two most valued factors at work. Employee attitudes on technology are mixed.

Survey 91

Survey Consultant Sample Samples 91

Sprout Social

FEBRUARY 7, 2023

In the platform, you provide pre-approved messaging that your team can share from one centralized hub. And your internal team can curate the articles directly in Sprout. Employees are empowered to post authentically, while feeling confident they’re staying on-brand.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 122

Authentication Tips Marketing UGC 122

Oktopost

AUGUST 10, 2022

Over his career, Kevin has consistently developed high-touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. You can also assign them to team members for immediate attention through the Smart Inbox. Why should brands carry out review analysis?

Review 127

Review Brands How To Analysis 127

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.). View this post on Instagram.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48