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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. What better way to show off what your best product can do?

UGC 56
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123
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What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

UGC 145
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5 Brands Crushing Creativity on TikTok

Ignite Social Media

” Here are five brands that are doing just that by embracing authenticity and creativity on the platform: 1. The brand has mastered the art of bringing their products to life through the creation of trendy TikTok content that stays consistent with their long-standing brand voice. Taco Bell Loves UGC. Make TikToks.”

Brands 120
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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising.

UGC 40
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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Repeat buyers are an ecommerce marketer’s dream.

Loyalty 52