Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

Examples 122

Examples Social Media Sentiment Influencer 122

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

Influencer 52

Influencer Marketing How To Collaboration 52

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The Side Chik is the first new menu item since rapper 2 Chainz became Krystal’s head of creative marketing. B2B brands can make the most of holiday marketing with festive Reels.

Types 118

Types Instagram Brands Collaboration 118

Pixlee

JULY 21, 2021

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. But so is transparency.

Report 66

Report Atlassian Brands Sentiment 66

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

agora pulse

JULY 23, 2019

One of the best ways to foster relationships online is to be open, honest, and authentic. When creating social media content, it is essential to be authentic without over-sharing. If your lawyer, insurance agent, or law enforcement shouldn’t see the content, don’t post it! Medical and insurance companies.

Social Media 107

Social Media Insurance Pharmaceuticals Real Estate 107

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. Audience Marketing Prioritization Worksheet. Relationships are the foundation of business today. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pixlee

JULY 26, 2021

Instagram has emerged as a marketing powerhouse for brands over the past few years. Pixlee can be used to integrate UGC into your brand’s website and increase engagement using authentic content. . With the right marketing and outreach ideas, Instagram is a great tool for generating qualified web traffic.

Instagram 98

Instagram UGC Real Estate Insurance 98

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Thank You, Tom. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Questions 78

Questions Social Media Proposal Marketing 78

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 135

Campaign Marketing Authentication Loyalty 135

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Content 60

Content How To Marketing Analysis 60

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. It’s not an entire strategy or plan.

Social Media 163

Social Media Marketing Training Industry 163

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Hootsuite

JUNE 29, 2023

Content creators and marketers love style guides. HIPAA, FYI, stands for the Health Insurance Portability and Accountability Act of 1996. These may include tips like using strong passwords and two-factor authentication. A social media style guide is a set of rules that dictate how your brand shows up on social.

Guidelines 78

Guidelines Template Templates Social Media 78

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Video Avatar 78

Convince & Convert

FEBRUARY 8, 2017

Back in the day, one could create that straight path to the money by manipulating search engines through article marketing and link building. There is a more human side needed when marketing your products online these days. It was Flo, the Progressive Insurance woman doing her bit on TV. Flo knows insurance.

Social Media 60

Social Media Insurance Engagement Research 60

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Know how you are positioned in the market.

eBook 78

eBook Questions Strategy Template 78

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. It’s not an entire strategy or plan.

Social Media 103

Social Media Marketing Training Industry 103

Pam Moore

JANUARY 14, 2020

Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Personal branding is in simple terms people presenting and marketing themselves as brands. The goal is to organically attract them to the real and authentic you!

Brands 78

Brands Training Template Templates 78

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. When Facebook announced the algorithm changes last year, insurance brand Aflac wasted no time identifying ways to adjust to the “new normal”.

Brands 108

Brands Facebook Journal Issues 108

Pixlee

MARCH 8, 2018

traditional methods of marketing still have their place, community-building is now a. strategies like content marketing and social media marketing are being implemented more. critical in the current marketplace, where many major corporations start at a disadvantage often being perceived as in-authentic. Humanizing.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Twist Image

APRIL 26, 2015

Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. digital marketing. Enjoy the conversation. . business book. business podcast.

Insurance 40

Insurance Authentication Review Instagram 40

Diva Marketing Blog

MAY 18, 2011

In part 2 they talk about authenticity and how they align the brand promise of their organizations with their own values. I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. Linkedin Twitter.

Social Media 73

Social Media Brands Insurance Forums 73

Pam Moore

AUGUST 17, 2020

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

LinkedIn 78

LinkedIn Tips Brands Training 78