Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

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Ignite Social Media

APRIL 2, 2020

This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Authenticity matters here, so let your hair down! What is TikTok?

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Later

JULY 3, 2020

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Of course, with so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.

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Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Instagram Stories aren’t going away any time soon.

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Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Hootsuite

APRIL 18, 2022

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram. Best Instagram Reels hashtags for 2022. A good collection of hashtags on your Instagram Reel is the key to getting your content discovered.

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Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out.

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Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

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Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Ignite Social Media

AUGUST 2, 2022

There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. It’s not going anywhere.

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Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. Don’t do a trend if it’s not authentic to you and your brand. We use views to gauge our success on the app.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Keyhole.co

OCTOBER 30, 2023

They have an Instagram account for almost all the countries they have a major presence in, and these accounts are active and buzzing with new posts, stories, and reels. million Twitter: 2 million Instagram: 1.9 million Twitter: 2 million Instagram: 1.9 For example, here are the followers on their regional Instagram accounts.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Buffer Social

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

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Likeable

MARCH 26, 2019

Those are the basics—and if you’re familiar with Instagram or Snapchat, the rest is rather intuitive. Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. Transitions : Very clever editing.

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Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Plus, hosting platforms like TikTok and Instagram are all free to use.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. View this post on Instagram. hot dog combo.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! With so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.

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Later

MAY 27, 2020

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) Here’s all her best tips and industry tricks to growing your podcast audience: Promoting Podcasts: Why You Should Share Your Podcast on Instagram. Promoting Podcasts on Instagram Step #1: Articulate Your Brand and Creative Direction.

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Later

JANUARY 27, 2021

Did you know there is a way to add custom links to each of your Instagram posts? With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. Ready to create a shoppable Instagram feed? 6 Brands With Shoppable Instagram Feeds. The best part?

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Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? View this post on Instagram. View this post on Instagram. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. View this post on Instagram.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Instagram: 10.3 Read on to learn how LEGO’s marketing strategy works like clockwork.

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Later

MAY 27, 2020

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) Here’s all her best tips and industry tricks to growing your podcast audience: Promoting Podcasts: Why You Should Share Your Podcast on Instagram. Promoting Podcasts on Instagram Step #1: Articulate Your Brand and Creative Direction.

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Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Take inspiration from pop culture, current events, and memes.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Nickelodeon: Instagram Stories. They’re super authentic and give a review from the perspective of their use cases.”

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