Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

FEBRUARY 13, 2023

Manual writing and editing tasks limit the productivity of social media managers, and force executives to hire more employees or settle for less content. The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility.

Social Media 62

Social Media Tools Content Social Media Management 62

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Competitor analysis can also identify hashtags that got the best response from your target audience.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

API 92

API Social Media Management Platform Instagram 92

Hootsuite

JANUARY 18, 2024

It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Low-budget, and lots of fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

NOVEMBER 21, 2022

The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. They are an official Snapchat Lense Partner as well. Case study: ASO. Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Start off with five minutes devoted to social listening.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Hashtag 40

Hashtag Brands Badge Proposal 40

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Read up on social media compliance and compliance tools before getting started.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

AUGUST 13, 2020

I have yet to use a social media management tool that gives me as much user data as Agorapulse does. Include researching your top engaged community as part of your regular to-do list on social media. Hashtags and Social Media “Listening”. Simply search any relevant hashtag in the search.

Instagram 161

Instagram Tips How To Hashtag 161

Later

MAY 12, 2021

Improve Your Hashtag Strategy. Every post you share, hashtag you use, and engagement you make gives the algorithm an indicator of what your account is all about. In the early days, this categorization likely relied heavily on the hashtags a user included in a post. Algorithm Hack #5: Improve Your Hashtag Strategy.

Instagram 118

Instagram Hashtag SEO Features 118

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. This creates an authentic social media presence that stands out from other brands.

Engagement 105

Engagement Tips Loyalty Metrics 105

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. This video shows off ways to dress-up sweat pants and was easily created by a user to feel authentic and relatable.

Fashion 59

Fashion Brands Apparel Authentication 59

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It works as social proof and fosters trust and credibility. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JULY 5, 2022

Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Using the right hashtags can bring new followers to your account in three ways: Your post may appear on the relevant hashtag page. What are your competitors using? Your followers?

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

agora pulse

FEBRUARY 11, 2020

TikTok is a rapidly-growing social media platform. Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. Use relevant hashtags that your audience is searching for. Oddly enough, that’s reflective of social media as a whole. . In Conclusion.

Instagram 146

Instagram Meme Upcoming Authentication 146

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views.

UGC 139

UGC Hashtag How To Meme 139

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

Twitter 129

Twitter Tips Influencer Hashtag 129

Ignite Social Media

MAY 26, 2023

Data — Source data or examples From that, here’s a well-written prompt you can use: Imagine you’re a full-time content creator working at a social media marketing agency (tone). Don’t forget to make some personal tweaks (or prompt the AI to give you hashtags). Not bad at all, but that doesn’t end there. SOCIALCRAFT.AI

Content 78

Content How To Social Media Management Social Media 78

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Financial services.

Questions 104

Questions Banking Insurance HootSuite 104

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

agora pulse

JULY 22, 2020

It adds to the authenticity. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know. Social responsibility . If you make a mistake, roll with it. The Giveaway .

Collaboration 140

Collaboration Examples Instagram Tips 140

Buffer Social

JULY 24, 2023

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company.

How To 75

How To Film Collaboration Hashtag 75

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. Here are some more tips for growing your Instagram audience through authentic engagement. DON’T: Buy followers.

Software 145

Software Instagram Tools HootSuite 145