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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Why use a micro-influencer?

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B2B Employee Advocacy Best Practices

Oktopost

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. The more your employees tailor your recruitment marketing content to their audiences, the more authentic and relatable their outreach will be. So we decided to hold a series of social media workshops for our employees.

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