Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

Video 112

Video HootSuite How To UGC 112

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

MAY 1, 2023

Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. It’s also important to be aware of any restrictions on the use of certain hashtags or terms that may be deemed inappropriate in your industry.

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Template Templates Social Media Tips 134

Sprout Social

JUNE 16, 2016

One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. Don’t Forget About Hashtags.

Instagram 40

Instagram Tips UGC Hashtag 40

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. You can filter posts by account, keyword, hashtags, and even location. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. This influencer analytics tool uses AI to track audience demographics, engagement rates and follower authenticity. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

Social Media 59

Social Media Strategy UGC Influencer 59

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. times more likely to view UGC content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy.

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. They created a simple, clear campaign hashtag.

Campaign 145

Campaign Social Media Travel Hashtag 145

Ignite Social Media

OCTOBER 2, 2018

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Be sure to keep the barrier to entry low, to increase engagement and generate UGC. Do: Get Sentimental. Do: Engage Your Fanbase. Do: Plan Ahead.

Sentiment 152

Sentiment UGC Buy Authentication 152

Social Media Strategies Summit

JANUARY 18, 2019

This sentiment extends to the influencers that consumers follow and engage with on social media. Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it).

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side?

Social Media 112

Social Media Strategy Marketing How To 112

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Especially if they align with your voice and values.

Features 52

Features Brands Influencer Travel 52

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 29, 2021

Authenticity builds trust. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Gauge sentiment around your brand. Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

Instagram 75

Instagram UGC Content Hashtag 75

Social Media Marketing

AUGUST 20, 2019

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. It is just in different forms, be it images, videos, texts, gifs or infographics. But what are Content aggregators?

Aggregator 94

Aggregator Content UGC Curation 94

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They received 100% positive sentiment from their audience.

Campaign 52

Campaign Social Media Strategy Hashtag 52