Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. More and more people are turning to social media to research products and services. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 126

Trends Hashtag Meme Sports 126

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Social Media 145

Social Media HootSuite Template Templates 145

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. What is Social Media Sentiment Analysis and How to Conduct One.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. In fact, as little as 40% of the total volume of brand conversations consist of actual mentions of the brand by humans, according to research agency, Millward Brown.

Brands 264

Brands Aggregator Curation Hashtag 264

Convince & Convert

OCTOBER 30, 2017

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable.

Brands 193

Brands Sentiment Influencer Survey 193

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Stay on top of trends. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Research top industry bloggers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool garners authenticity for brands backed up by voices of trusted influencers to target a new audience.

Analytics 125

Analytics Tools Social Media Curation 125

Ignite Social Media

APRIL 17, 2018

What’s the sentiment? Do thorough research on what EXACTLY the movement means, what the goals are, where and how it started, etc. Your involvement has to be genuine and authentic or you’re setting your brand up for a potential disaster. Who is supporting this movement?

Engagement 87

Engagement Tips Brands MySpace 87

Sprout Social

MAY 4, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. Savvy sellers can use this information to confirm existing voice of customer research against real examples.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

NOVEMBER 9, 2023

The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. Conduct market research in one of the services that specialize in this. Marketing research services can give detailed data on a specific campaign.

Metrics 52

Metrics Influencer Campaign CPA 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

MAY 1, 2023

Content sourcing: Including research and finding relevant photography, animation, and video assets. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Drafting: Writing copy and designing visuals.

Template 134

Template Templates Social Media Tips 134

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

AUGUST 19, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. Savvy sellers can use this information to confirm the existing voice of customer research against real examples.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

DECEMBER 11, 2019

An ideal agency operates at the center of this relationship, conducting influencer research and communicating the objectives of the campaign to ensure both sides are successful. Our three panelists echoed this sentiment. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Tip #3 – Be Authentic Write in a natural way. Authenticity is really what matters most on Instagram, and is what will register most with your audience. Audi uses authenticity to connect with customers.

Hashtag 52

Hashtag Instagram Content Authentication 52

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Take a more holistic approach to your online presence. Are you listening?

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. This influencer analytics tool uses AI to track audience demographics, engagement rates and follower authenticity. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. A little research before you partner with another organization or person is always a good idea.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Competitor research The commercial environment is quite competitive. Sentiment analysis: Analyze the exchanges’ emotional undertones. Here is why it’s important: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 12, 2023

Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. You can create streams for keywords , hashtags, and mentions for your brand and industry in one dashboard. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

Social Media 120

Social Media HootSuite How To Template 120

Sprout Social

FEBRUARY 21, 2024

Faster decision-making According to research from Oracle , 74% of people say the number of decisions they make every day has increased tenfold over the last three years. Lastly, secure your data using multi-factor authentication, encryption or other measures. specific keywords, hashtags, brands, or industries you follow).

Report 104

Report Data Hubspot Metrics 104

Sprout Social

SEPTEMBER 1, 2021

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. Competitor research. And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations.

SEO 144

SEO Social Media Metrics Sentiment 144

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Social listening unpacks insights about competitors, products, audience sentiment and more.

HootSuite 111

HootSuite Brands Price Collaboration 111

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Want to save time while repurposing content?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Hootsuite

MARCH 26, 2020

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Build public trust. And why wouldn’t they?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. As their primary Twitter profile isn’t verified, it’s difficult for visitors to identify their actual account (which we struggled with in our research, too). So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

APRIL 10, 2019

Industry analysis involves researching your target audience, competitors and customers to uncover relevant product and content insights. Authenticity. Whereas more time-sensitive research or analysis can date itself quickly, social media highlights real-time insights and conversations. This analysis includes hashtags, too. .

Analysis 100

Analysis Industry Social Media How To 100

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Research your audience. Hashtag performance. Or what hashtags created the most engagement?

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

NOVEMBER 13, 2019

“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. The same research finds that Gen Z wants brands to align with their personal values and beliefs.

Marketing 111

Marketing Survey Mobile Trends 111