Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

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Strategy Sentiment Marketing Analysis 126

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 112

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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Sentiment Analysis Patterns Price 103

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

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Reputation Sentiment Analysis Notification 95

Keyhole.co

MARCH 30, 2023

They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites. Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”. And that’s it!

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Brand Monitoring Reputation Brands Sentiment 52

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Everyday, millions of people post photos of their lives on the photo-sharing network Instagram. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. Gain deeper insights.

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Brands Aggregator Curation Hashtag 264

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment.

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Social Media HootSuite Template Templates 145

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Social media statistics show over 4.26

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Social Media UGC Content Loyalty 52

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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Trends Hashtag Meme Sports 124

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

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Influencer Tools Marketing Software 111

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Plus, hosting platforms like TikTok and Instagram are all free to use.

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Video HootSuite How To UGC 112

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool garners authenticity for brands backed up by voices of trusted influencers to target a new audience.

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Analytics Tools Social Media Curation 125

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Let’s take Instagram, for example. 87% of brands use UGC for authentic (and free) content. Use social sentiment data to determine potential holes in your customer service strategy.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Let’s take Instagram, for example. 87% of brands use UGC for authentic (and free) content. Use social sentiment data to determine potential holes in your customer service strategy.

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Data Social Media UGC Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

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Examples Brands Sentiment Reputation 59

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

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Retail Instagram Buy Social Media 137

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Maximize Twitter video content.

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Tips Twitter Influencer Hashtag 129

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

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Examples Tips Patterns Instagram 131

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers.

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Instagram Tips UGC Hashtag 40

Keyhole.co

MARCH 3, 2023

In this guide, you’ll unlock how to get more likes, more comments, and better reach using Instagram captions. You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. Perfectly written Instagram captions.

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Hashtag Instagram Content Authentication 52

Hootsuite

MAY 1, 2023

View this post on Instagram A post shared by Hootsuite (@hootsuite) Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s also important to be aware of any restrictions on the use of certain hashtags or terms that may be deemed inappropriate in your industry.

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Template Templates Social Media HootSuite 134

Pixlee

JULY 14, 2021

UGC has been proven to help brands create meaningful connections with their customers, and allows your shoppers to visualize themselves owning your product by being exposed to the authentic experiences of existing customers. You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. .

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UGC Content Apparel Hashtag 52

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

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Sentiment Analysis Template Templates 145

agora pulse

SEPTEMBER 21, 2019

Celebrity influencer Kylie Jenner makes an estimated $1 million per Instagram post and fellow celebrities like Selena Gomez and Kim Kardashian have been known to make several hundred thousand dollars per social media post. Consumers are craving authenticity and many influencer strategies need some refining. What to ask yourself.

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Celebrity influencer Kylie Jenner makes an estimated $1 million per Instagram post and fellow celebrities like Selena Gomez and Kim Kardashian have been known to make several hundred thousand dollars per social media post. Consumers are craving authenticity and many influencer strategies need some refining. What to ask yourself.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

NOVEMBER 9, 2023

The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. You can search for specific influencers or hashtags relevant to your brand or target audience. There are nuances here.

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Metrics Influencer Campaign CPA 52

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Sprout Social

DECEMBER 11, 2019

Post mandatories: This section includes guidance like ways the product should and should not be portrayed, required hashtags and any language restrictions from the brand’s legal team. Our three panelists echoed this sentiment. What will this mean for influencer partnerships?

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Influencer Campaign Marketing How To 98

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. What is online social listening? Are you listening?

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Reddit Tumblr YouTube Review 99

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral.

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Twitter Tips Notification Sentiment 98

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Patagonia (@patagonia) In a perfect world, your reputation is based on your past behavior or actions — but sometimes, one wrong move can turn the world against you. You don’t necessarily have to sit back and accept public sentiment. The good news? Pretty sweet move. You get it, you get it.)

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Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Limited Platforms: As of 2022, Keyhole mainly focused on Twitter, Instagram, and Facebook.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

View this post on Instagram A post shared by National Park Service (@nationalparkservice) Without attention and guidance, your reputation shapes itself. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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Reputation Social Media HootSuite Sentiment 108

Later

OCTOBER 28, 2018

The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. Why You Should Use Instagram Influencers This Holiday Season.

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Influencer Instagram Tips Marketing 69

Hootsuite

OCTOBER 12, 2023

Here are a few things you should check and take note of each day: Mentions of your brand Mentions of your product or service Specific hashtags and/or keywords Competitors and partners Industry news and trends As well, if your business has a physical location or storefront, use geo-search to filter for local conversations.

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Social Media HootSuite How To Template 120

Sprout Social

NOVEMBER 3, 2021

You can also read reports online that share platform user and usage trends for Instagram , Facebook, Twitter, Tik Tok, and others. For instance, if your audience uses Instagram, TikTok, and Facebook, you may find Facebook is the better choice. Notice they’re getting lots of engagement on Instagram Stories and videos?

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Social Media Tips Authentication Collaboration 139

Keyhole.co

SEPTEMBER 12, 2023

For example, Descope, a passwordless authentication solution, created an explanatory video around OAuth Implementation and the current flaw affecting Azure AD OAuth apps. Hashtag analytics: Gain deep insights into the performance of your YouTube video tags, allowing you to optimize your content and improve discoverability.

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YouTube Video How To Sentiment 52