Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Ignite Social Media

SEPTEMBER 25, 2023

You’ll come away with insights and strategies to help your brand authentically connect with beauty consumers through influencers. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

Influencer 113

Influencer Brands Marketing Embedding 113

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It She’s also a committee member of Black@, a Sprout community resource group.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 100

Influencer Brands Collaboration Authentication 100

Ignite Social Media

JUNE 10, 2022

Establish Authenticity . One word: authenticity. . Regardless of how supportive you are of diversity, if your brand hasn’t taken actions to positively impact the celebrated group, then jumping into the conversation on social is inauthentic, performative, and potentially even exploitative. . Final Thoughts .

Brands 145

Brands Authentication Education Conversation 145

Jon Loomer

FEBRUARY 6, 2023

So, that June update was expected to improve the authenticity and trustworthiness of reviews. An authentic review wouldn’t include contact info. At this point, I probably get 20 spam reviews for every one authentic review. This is harming a large enough group that the scammers remain out in force. Why would it?

Facebook 187

Facebook Authentication Review Report 187

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like? Several had never been to a brand trip before.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. Methodology.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Twist Image

FEBRUARY 3, 2017

Here are the four way to lead with authenticity in uncertain times: I See You. These same tools have been used to make partisan groups more divided than united. authenticity. Your audience has to know that you are not talking at them. Your audience has to know that you are not talking to them. The tools are ambiguous.

Authentication 40

Authentication Startup Conference Skills 40

Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. Finding solidarity through Community Resource Groups. Starting my career as a woman in software engineering.

Engineering 97

Engineering Software Authentication Patterns 97

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. This will fuel authentic conversations.

Training 172

Training Forums Team Curation 172

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. This can go a long way toward helping you authentically embody your brand values on social.

Brands 127

Brands How To Authentication Exercises 127

Webbiquity SMM

JULY 2, 2019

Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Cats can help you gain authenticity, so long as you come up with creative new approaches to using their images! Cats Appeal to People in Different Age Groups.

B2B 170

B2B Meme Marketing Authentication 170

Oktopost

DECEMBER 19, 2023

Additionally, this feature ensures that all Thread posts are visibly grouped together on the calendar, providing you with a clear and organized overview of your content scheduling. One way you could do this is by creating a side-by-side report in Social BI, with one report grouped by X (Twitter) Threads and the other grouped by X Posts.

Engagement 69

Engagement Case Study Overview B2B 69

Bill Hartzer

FEBRUARY 15, 2024

This select group plays a pivotal role in steering the direction of dialogue, ensuring it remains vibrant and diverse. With its website and app, Hedgehog invites users to engage with news impartially and contribute to a community built on respect and authenticity.

Conversation 94

Conversation Platform Meeting Construction 94

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. She shares her actionable tips for getting any account verified, as she impressively helped Namogoo get the blue badge on Twitter and Instagram just a few months into her role! Meet Milena Farber.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Social Media Strategies Summit

SEPTEMBER 9, 2022

The makeup brand used its first foray into NFTs — featuring makeup looks created for a diverse group of non-fungible people — as an opportunity to champion diversity, using the tagline “Metaverse More Like Us.”. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Social media is a channel defined by a diverse mix of people.

Social Media 120

Social Media Survey Education Team 120

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Cons: Instagram isn’t a fan of automation “hacks.”

Instagram 113

Instagram Tools Strategy Hashtag 113

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 27, 2023

Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts. Industry-specific connections via our industry peer groups are especially helpful because advice comes from people who understand the challenges of the job first-hand.

Communities 82

Communities Community building Industry Crowdsourcing 82

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Authenticity matters here, so let your hair down! Fenty Beauty (tiktok.com/@fentybeauty): The two keys to Fenty’s success on TikTok are authenticity and inclusivity. What is TikTok? Targeting Capabilities.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

SEPTEMBER 23, 2022

But Latinx consumers aren’t a monolithic group. The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Luckily, creators have unique insight into how different groups might respond, relate to and use your offerings.

Strategy 107

Strategy Marketing Authentication Communities 107

Koka Sexton

DECEMBER 16, 2022

Strategies for Finding and Joining Relevant Groups on LinkedIn. Use LinkedIn’s group search feature: LinkedIn has a search function that allows you to find groups related to specific topics or industries. Use this feature to find groups that align with your interests and expertise.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Waxing UnLyrical

JUNE 27, 2019

Beyond just outfitting women with a professional wardrobe as they re-enter the workforce from homeless shelters, domestic violence shelters and prison, Dress for Success provides ongoing support and sisterly bonding through their Professional Women’s Groups (PWGs) at each site.

Project 236

Project Influencer Communities Groups 236

Social Media Strategies Summit

NOVEMBER 7, 2018

Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Users can message individual friends as well as groups on Kik. Kik tracks it’s 300 million users by IP address and age, so targeting by location and age group is easy for marketers.

Platform 272

Platform Social Media Influencer Trends 272

Buffer Social

AUGUST 30, 2023

“At its core, a community is a group of people who share common interests and want to connect with other people around those interests,” says Alex Angel , Community Consultant, formerly Nike and Reddit. Creating an engaged social media community is a lot like cultivating a group of brand advocates.

Communities 78

Communities Social Media Community building Groups 78

Social Media Strategies Summit

APRIL 22, 2019

The move to Private Groups. Groups took off in 2018 as a way for brands to connect directly with fans without the algorithm affecting their posts. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. TRUST will be a key issue for consumers.

Trends 143

Trends Social Media Instagram Influencer 143

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? As Dana Cass, the Founder of Cass Content Studios says, “Many brands would be better off not posting about identity-based celebrations if they don’t have meaningful support for that identity group.” Have you taken steps to address the gender pay gap?

Social Media 115

Social Media Team Groups Groups 115

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ.

Authentication 224

Authentication Brands Team Issues 224

Oktopost

MAY 11, 2022

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group.

Brands 144

Brands Content B2B Apple 144

Sprout Social

JANUARY 27, 2021

As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism.

Brands 128

Brands Authentication Communities Campaign 128

Stay N' Alive

APRIL 14, 2011

I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity. We believe in content over creator." I hate anonymity.

Authentication 70

Authentication Committee Collaboration Meeting 70

Waxing UnLyrical

SEPTEMBER 17, 2023

Heavens bless them, they jumped into action before 8 am ET that morning, and we spent the next several hours on group text/phone calls trying to retrieve the page, cancel credit cards, etc. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone.

Social Media 148

Social Media Facebook Consultant Social Networking 148