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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. .

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#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Storytelling and showcasing a natural, authentic scenery and experience can go a long way.

Travel 40
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Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience).