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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. The ads pulled new customer photos in real time and gave viewers an authentic and timely view of the mountain and resort. Community-driven to Succeed and Stay Agile.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

At Coachella alone, so much content can be derived without the need for influencers; from “ Instagram hot spots” to VIP area geotagging, and this year some brands are saving their marketing budget by re-investing in nanoinfluencers, small-time promoters with fewer than 10,000 followers.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

They make it easy to curate a Guide using posts from certain geotags. Guides like this make your brand’s Instagram presence seem personable, warm and authentic. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. Place Instagram Guides. Sprout Social.

Examples 103
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How to Get on the Instagram Explore Page

Sprout Social

You want to build an authentic following and forge connections with them so they return to your feed again and again to engage with your posts through likes and comments. How to Use Instagram Geotag to Engage With Local Followers. What’s more, good interactions will also help to build brand loyalty too. Work with influencers.

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#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Storytelling and showcasing a natural, authentic scenery and experience can go a long way. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. One enticing photo is all that it takes to persuade someone to book a trip.

Travel 40
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience). (Did we mention they like you a LOT?). Customers (existing and potential ones) want brands to be real.