Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.

Products 90

Products Team Focus Group Collaboration 90

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Establishing an authentic presence in social media is where many marketers fall down. Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. If you have a retail location, go in-store and get some content! On-Site Content Development.

Social Media 239

Social Media Content UGC Influencer 239

Audiense

DECEMBER 19, 2016

Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60