Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

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Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Sign up for one of our upcoming social media conferences. Image source. Enter brand storytelling. Image source.

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Campaign Brands Influencer Collaboration 304

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

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Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. It feels authentic. Why is UGC so valuable?

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

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Oktopost

OCTOBER 24, 2022

Tune in to learn why it’s more authentic than paid social and how one of our customers decreased their cost per click from $5 to $1 within the first 45 days of their program! What content to create when leveraging your employees on social media. Why cutting back on the volume of social posts can increase your engagement.

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Ignite Social Media

SEPTEMBER 18, 2023

There are also interesting ways to film videos that don’t feature people, such as a whiteboard-style video that uses text or a POV video that features someone’s hands or your brand mascot. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

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Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

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Buffer Social

DECEMBER 19, 2023

  I am far from a social media expert, but I decided to throw my inhibitions aside and start experimenting with regularly posting different types of videos to the platform. Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand.

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Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

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Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. There are different reasons a brand might go for a professional UGC creator.

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Buffer Social

JANUARY 18, 2022

Q: I see so many influencers posting details of their personal lives on social media and I'm wondering if I should do the same. Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations.

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Convince & Convert

NOVEMBER 22, 2011

In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media. Social is just a conduit. But for what? Even delicatessens.

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Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

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Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

agora pulse

FEBRUARY 11, 2020

TikTok is a rapidly-growing social media platform. Already, Instagram Stories have marked a major shift in the way we create, share, and interact with social media content. Oddly enough, that’s reflective of social media as a whole. . Whenever possible, it’s crucial for marketers and businesses to adapt.

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Diva Marketing Blog

DECEMBER 25, 2012

Nope, it's not a new social commerce strategy. In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Unlike the impact of Macy's initiative, social media impact reaches beyond just one customer. oops wrong film. It was an innovative sales program. Understand.

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Buffer Social

OCTOBER 31, 2022

Instead of diving headfirst into a new space, take some time to consider what audiences need when they use a vertical network instead of a regular social media platform and focus on them in your strategy. Here are some tips to understand how to approach vertical social networks: 1.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin.

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Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

Strategy 91

Strategy Marketing Banking Influencer 91

Diva Marketing Blog

DECEMBER 22, 2013

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. The miracle of social media is its impact reaches beyond just one customer. oops wrong film. Understand.

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Social Media Airlines Film Foursquare 67

Keyhole.co

AUGUST 29, 2020

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. What’s more, it seems people have questions.

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Instagram Film Analytics Influencer 105

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Film a quick runway strut, craft a cool Reel, and toss a #witches hashtag into the mix.

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Hashtag Instagram HootSuite Travel 141

Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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Later

FEBRUARY 15, 2021

Here you’ll be prompted to sign up using your phone number, email address, or pre-existing social media accounts. Like most social media platforms, trends quickly come and go on TikTok. When you’re getting ready to film your first TikTok video, don’t worry about production quality.

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Dave Fleet

MAY 30, 2011

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. City Life Film Project. Humewood House.

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Diva Marketing Blog

AUGUST 9, 2012

A jury selection is much like making a film or a commercial. Each of these feelings could be held by people new to social media or even challenged with taking social media initiatives to the next level. Are we taking the easy way out, of a complex situation, to justify our activity in social networks?

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Hootsuite

FEBRUARY 10, 2022

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. It’s social media, the internet, video games, and online shopping all rolled into one. We’ve seen it take form in everything from video games to social media. Yes, really.

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