How Brands Can Be Nimble and Authentic with Every Day Crisis
Social Media Strategies Summit
OCTOBER 14, 2021
For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If
Let's personalize your content