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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Storytelling, #OccupyTV, & Morgan Freeman: The Michael Husain Interview

Firebelly

I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. He was one of the earliest proponents of visual authenticity and storytelling. Honesty, Being a storyteller, Love, Family, and Tart Lemonade. Ga, Banh It T, and Nem Chua.

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Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. Thus, Huggies ended up surprising the new mom with the arrival of her sister in the delivery room and captured it all on film to create a video viewed by millions.

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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

Im not sure how to resolve that for the future, especially when it comes to filming outside. Mark as read Approve comment I love the authenticity. My group decided that if we were the ones in the video, it would convey a more authentic, genuine feel. One person said they wanted to know how to find the time to film and edit.

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What Marketers Need to Know About TikTok

Ignite Social Media

Authenticity matters here, so let your hair down! Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. What is TikTok? Keep the high-grade cameras in your bag and the effects as native to the app as possible.

Marketing 217
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Crazy For Cricket

Waxing UnLyrical

(By the way, my husband, who lived in England for some years while with the USAF also couldn’t understand the game until he watched the Hindi film Lagaan. If I’m going to be as authentic online as off , I can’t get any more authentic than this. So you might want to try that.). Why am I telling you all this?

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