Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. BTS content can support all three consumer desires while building brand authenticity. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. It may feel unpolished while filming, but it makes me more relatable and trustworthy, leading to more engagement on TikTok. Plus, when approached with authenticity and a spirit of experimentation, it can be really fun.

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Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. There are different reasons a brand might go for a professional UGC creator.

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Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. One approach is to leverage multiple content formats in your storytelling campaign, like the National Film Board of Canada does in our following example.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Buffer Social

JANUARY 18, 2022

In fact, weaving in some personal content that’s also relevant to your business can help you build a more authentic, relatable brand. By being regularly present on your company’s social accounts, you’re helping to build trust and authenticity with your audience and adding a human element to your works.

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Ignite Social Media

APRIL 2, 2020

Authenticity matters here, so let your hair down! Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. What is TikTok? Keep the high-grade cameras in your bag and the effects as native to the app as possible.

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Sprout Social

JUNE 29, 2023

Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is. Specifically, more conservative budgets and the inability for marketers to travel and film on-site. People now expect brands to show up in that way across all platforms.”

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Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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Sprout Social

DECEMBER 12, 2022

The future of social media will be all about “authenticity”. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere. It’s more authentic.” ” How brands can master authenticity in 2023. Try Sprout for Free.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. This is a great strategy for when you don’t have the time or resources to film new videos. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users.

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Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. Creating that content is often the biggest challenge marketers must overcome before launching their TikTok marketing plan.

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Dave Fleet

MAY 30, 2011

City Life Film Project. It’s authentic: As our General Manager Lisa Kimmel said , “CSR programs need to be authentic and clear and they need to be woven into the fabric of your corporate culture.&# Green Thumbs Growing Kids. Humewood House. Interval House. Kids Up Front. The Remix Project. The Spot drop-in centre.

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Later

FEBRUARY 15, 2021

When you’re getting ready to film your first TikTok video, don’t worry about production quality. TikTok is known for its unrefined, imperfect, and authentic content — so you don’t have to be an editing extraordinaire. You can also film duets — a popular feature on TikTok.

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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Buffer Social

OCTOBER 31, 2022

The key is to be genuine and authentic to build trust with potential customers. Source Letterboxd Letterboxd is a social film diary where users can rate, review and tag films as they watch them. It’s best to avoid the hard sell and provide helpful and relevant content to the community instead.

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Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting. authenticate your LinkedIn account. Click the broadcast button on your third-party tool and film. Welcome to the golden age of live video. Anything could happen!)

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agora pulse

FEBRUARY 11, 2020

Focus on being your authentic self rather than trying to appear perfect all the time. . Thought leader Rachel Hollis snapped a quick photo of herself keeping it real behind-the-scenes while filming episodes of her upcoming show. Reels presents a fantastic opportunity to increase your brand authenticity and transparency.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. This is useful if you’re involved in the media you’re promoting, or if you just want to share an upcoming show or film you think your audience will enjoy. To do this, you’ll need to set up Instagram Shopping. Behind the scenes.

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Sprout Social

APRIL 1, 2021

By focusing one prompt around music, Tim Hortons makes the engagement feel more authentic and less self-serving. We had the honour of featuring Canadians and their Snowpeople in our holiday film. Draw inspiration from what your audience cares about, even if they’re not directly related to your product or service.

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Keyhole.co

AUGUST 29, 2020

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). Instagram Screenshot by Shelby Brown/CNET.

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Pixlee

SEPTEMBER 10, 2020

So, what is it that caught users’ interest in sharing and filming videos of this type? These three brands have shown independently that Instagram Reels have the potential to engage the audience in an authentic way, with minimally produced content. . Wish strives to display its platform as a very “relatable” and authentic platform.

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Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. This is a great strategy for when you don’t have the time or resources to film new videos. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users.

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Firebelly

DECEMBER 11, 2011

I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. He was one of the earliest proponents of visual authenticity and storytelling. Honesty, Being a storyteller, Love, Family, and Tart Lemonade. Ga, Banh It T, and Nem Chua.

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Buffer Social

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. Rather than stay as a Staff Writer at Vulture, Hunter decided to create her own Substack in late 2020.

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Sprout Social

FEBRUARY 22, 2022

Use your authentic voice. Use your Shorts videos to showcase product creation, product packaging, office tours, behind-the-scenes from filming, bloopers and other fun video clips. Because of the viral nature of the content, you can boost visibility and reach new audiences. Show behind-the-scenes moments.

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Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. Share your authentic business beliefs. Easy: be active on social media. Lesson for you?

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Later

JANUARY 22, 2020

Vintage photography equipment is a huge influence for this trend, with Polaroid frames, vintage camcorder watermarks, print negatives, exposure light leaks, and grainy film effects all proving to be extremely popular. . Graphic Design Trend #4: Authentic Imagery. Ready to start curating your Instagram feed like a pro?

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Hootsuite

APRIL 18, 2022

Film a quick runway strut, craft a cool Reel, and toss a #witches hashtag into the mix. Pulling in the likes and the follows with Instagram Reels starts with great content, of course: videos that are educational or entertaining, videos that look great and represent your brand authentically. your works of art.

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Hootsuite

OCTOBER 19, 2021

Save your money, and invest your time instead… into following these hot tips for building authentic, lasting engagement. Is this a Hollywood FILM? 14 ways to get more TikTok views. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. lexibrookerivera. andrew.davila. ? original sound – toohot4scotty.

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agora pulse

JANUARY 14, 2020

Authentic content-generated by users has become one of the most powerful forms of marketing. In addition, it encouraged 15,000+ users to film their experience at the chain restaurant. Ask your fans what they think about a new product or service you’re trialing, incentivize them to film their responses. million likes.

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Pixlee

APRIL 28, 2021

For the campaign “Sports Live on”, the brand asked people to film a video of any made-up sports at home and share on social media. This is a prime example of employee-generated content , a widely underused form of authentic marketing that takes customers deeper into your brand values. Those videos were then compiled into one ad. .

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Convince & Convert

SEPTEMBER 10, 2015

Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. Be authentic. Not every film will be a huge success. Hadassa’s Vimeo staff picks & other films referenced in the episode. Traditional Marketing Meets Visual Creativity. Don’t be boring.

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Waxing UnLyrical

MARCH 26, 2011

(By the way, my husband, who lived in England for some years while with the USAF also couldn’t understand the game until he watched the Hindi film Lagaan. If I’m going to be as authentic online as off , I can’t get any more authentic than this. So you might want to try that.). Why am I telling you all this?

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