Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks. billion users in 2021.

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Small Business Instagram Platform How To 204

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. Pay attention to your community and reward quality UGC by commenting on the post or sharing the content.

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Brands UGC How To Hotels 93

Pixlee

JANUARY 4, 2019

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Here are three tips for using influencer marketing and UGC to reach baby boomers.

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Influencer UGC Marketing Review 61

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

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Small Business Instagram Strategy Marketing 92

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. In today’s market, customers want to be heard.

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UGC Brands Apparel Content 59

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. .

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Social Media UGC Reddit YouTube 98

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. UGC is content that users create for your brand.

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How To Hashtag Influencer UGC 132

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

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Instagram Brands UGC Travel 139

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

Keyhole.co

OCTOBER 30, 2023

Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. Let’s take a closer look at the key features of their online marketing strategy. And it works! Take this tweet from 2020 , for example.

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Engagement Social Media Strategy Meme 52

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

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Sentiment B2B HootSuite Retail 95

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

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Brands Avatar How To Privacy 117

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ Be authentic & transparent Communities are built on relationships.

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Communities Social Media Community building Groups 78

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Conclusion.

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Campaign UGC Content Tourism 43

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: .

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Instagram Trends UGC Meme 85

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ?

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Content UGC Loyalty Nielsen 41

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. 30: Only 4% of Marketers Have Started Using TikTok . View this post on Instagram.

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Statistics Social Media Marketing Instagram 67

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

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Video Retail Influencer YouTube 131

Pixlee

DECEMBER 18, 2017

This will be especially useful for fashion and beauty brands to introduce seasonal arrivals and new promotions. Now that they can save this content and re-purpose it in their multi-channel marketing, there is more reason to invest in creating Stories. Pixlee’s Direct Uploaders Make It Easy for Brands to Collect Stories.

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Features Instagram Widget UGC 43

Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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Hashtag Campaign Committee Apparel 45

Pixlee

OCTOBER 4, 2017

Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. Conclusion.

Campaign 40

Campaign Content UGC Newsletter 40

Sprout Social

JULY 6, 2020

As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. Take, for example, the fashion industry. Show, don’t tell.

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Strategy Social Media Organization Education 145

Later

JUNE 12, 2019

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity! A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

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Instagram UGC Feed Feedly 73

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

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Social CRM UGC Aggregator Influencer 42

Pixlee

DECEMBER 31, 2018

Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. With over 3,500 retail stores and a big push into emerging markets, Gap is proving they know how to stay ahead of the clothing retail curve. Levi, Strauss & Co. Newell Brands.

Brands 40

Brands Retail Apparel Fashion 40

Later

MARCH 13, 2019

They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . Not sure where to start when it comes to marketing your business with Instagram Stories? You’re all set to start using Instagram Stores Highlights to market your business and share more awesome content with your followers!

Instagram 75

Instagram How To Curation Fashion 75

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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How To UGC Authentication Campaign 142

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

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Social Media Content UGC Influencer 239

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? The good news is that quality UGC is right at your fingertips. Wondering where to start?

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Types Delicious UGC Bazaarvoice 177

Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. User-generated content (UGC) campaign. Set SMART goals.

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Campaign Instagram HootSuite UGC 145

Sprout Social

OCTOBER 13, 2021

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Integrating shoppable content into your digital marketing strategy can yield numerous benefits: Shorter sales funnel. Being in the right place at the right time is what marketing and advertising are all about. Shoppable UGC.

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Buy Brands Apparel Content 139

Keyhole.co

JANUARY 22, 2024

They keep everyone in your marketing team on the same page and every activity on social networks on the brand. It outlines the style your marketing team and the brand advocates in your workforce should follow while doing any activity on social media. By following an on-brand and strategic social media style guide diligently.

Social Media 52

Social Media Guidelines How To Hashtag 52

Pixlee

JANUARY 10, 2022

93% of marketers who use video say it’s an important element of their overall strategy, and this percentage has been steadily increasing over the last several years. The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted.

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Influencer Campaign Video UGC 52

Pixlee

AUGUST 18, 2021

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Moreover, Pinterest has features that make it an ideal platform for brands to use as a regular marketing channel to share UGC.

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UGC Brands Influencer Education 73