Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 117

Engagement Facebook HootSuite UGC 117

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network.

Guidelines 123

Guidelines Influencer Engagement Tips 123

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B 350

B2B Influencer Social Media BuzzStream 350

Mindjumpers

DECEMBER 12, 2014

And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. Similar Posts: How to structure glocal communication on Social Media.

Social Media 252

Social Media Brands Content Communities 252

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics.

Social Media 92

Social Media How To Hashtag Authentication 92

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 257

Social Media Privacy Training Policies 257

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 264

Social Media Tips Marketing UGC 264

Buffer Social

JANUARY 22, 2025

And another: there's still plenty of room for authentic voices to make their mark. "Your Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? For one thing, it’s probably never going to be as easy as it is right now, ever again.

Social Media 117

Social Media LinkedIn Instagram Platform 117

Webbiquity SMM

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

Industry 284

Industry Social Media Tips Platform 284

Ignite Social Media

DECEMBER 20, 2024

While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/or political issues, can potentially put your brand at risk for some serious backlash. appeared first on Ignite Social Media.

RFP 114

RFP Social Media Review Trends 114

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 243

Trends Social Media Instagram Social Networking 243

Social Media Strategies Summit

DECEMBER 15, 2022

And the best way to do that is to maximize your content marketing’s engagement potential. Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. On social media, it equates to views, likes, comments, story replies, and shares.

Engagement 263

Engagement Content Survey Publishing 263

Oktopost

JULY 8, 2024

Knowing your customers’ pain points and desires is step one in creating targeted campaigns that resonate deeply, driving engagement and conversions. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Sherrilynne Starkie

NOVEMBER 7, 2012

His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. It gives a sense of authenticity,” he said. It’s a drawback, but not a reason not to engage.”. Psychology of social networking.

Press Release 377

Press Release Authentication Twitter Newsletter 377

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Already, 5.24 Already, 5.24

Social Media 87

Social Media Survey Compete Influencer 87

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 82

ROI Statistics Social Media UGC 82

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Build Brand Awareness.

Social Media 200

Social Media Marketing B2B Loyalty 200

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. Source 7 B2B Lead Generation Ideas for 2024 1.

B2B 118

B2B Team Social Media Management Data 118

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

Trends 198

Trends Social Media Instagram Influencer 198

Hootsuite

MARCH 31, 2025

AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content but human edits are still crucial for authenticity and engagement. The use of artificial intelligence ( AI ) in social media can be controversial. And, sure, content creation is one of the primary use cases for AI in social media.

Social Media 98

Social Media HootSuite Content Policies 98

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Some of the more common forms of UCG are reviews and testimonials.

UGC 106

UGC B2B How To Authentication 106

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 193

Social Media UGC Aggregator Eventful 193

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Influencers don’t just drive platform choices, they also influence brand engagement.

Examples 105

Examples Influencer Campaign Marketing 105

Oktopost

OCTOBER 7, 2024

Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence. Engagement Rate: This metric measures the level of interaction with your content, including likes, comments, shares, and clicks.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

yMarketingMatters

JUNE 4, 2013

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media.

Trends 277

Trends Smart Phone Marketing Mobile 277

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 137

Authentication Tips Marketing UGC 137

Sprout Social

DECEMBER 31, 2024

Metrics show their audience size, how engaged their following is, the types of results they get from their posts and more. They should have included data like their follower count, engagement rate and average post reach. Its also worth performing these checks across other social networks and through traditional Google searches.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event.

Marketing 118

Marketing HootSuite Affiliate marketing Price 118

Sprout Social

JULY 1, 2025

Anna Paul (@anna.paull) Source: TikTok Followers: 6M Niche: Lifestyle, beauty, vlogs Anna Paul is a prominent Australian influencer and model known for engaging daily vlogs and lifestyle content featuring her family members and pets. Those impressive numbers make TikTok one of the most engaging local social networks.

Brands 86

Brands Fashion Influencer Collaboration 86

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management.

HootSuite 113

HootSuite Guidelines How To Sentiment 113

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. It’s tough to justify the investment without solid data confirming that Snapchatters are an audience you want to reach and engage. times more than all other social media apps.

Statistics 68

Statistics Trends CPI Patterns 68

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Live activations are becoming cultural moments that take up considerable social chatter.

Activities 108

Activities Eventful Influencer Brands 108

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks.

Social Media 167

Social Media Diagrams Training Communities 167