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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement.

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The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Facebook Pages also gives you access to tools specifically designed for businesses and organizations, such as the ability to run ads. When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Engage with your community by replying to their comments.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

There are few sure bets when it comes to organic reach on social media. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. Since we started using Sprout’s Employee Advocacy solution, my network has become more engaged.

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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand.