Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 123

Social Media Brands Reddit B2B 123

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 115

Engagement Facebook HootSuite UGC 115

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. What is social media engagement? Social media engagement constitutes both: 1.

Social Media 74

Social Media Engagement UGC Metrics 74

Convince & Convert

NOVEMBER 22, 2024

Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. adults said it was somewhat to extremely important for a brand to remember their past interactions and engage with them based on that shared history.

Marketing 139

Marketing Apple Loyalty Authentication 139

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 276

Social Media Tips Brands Marketing 276

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. Keep remote teams connected.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 82

Retail Social Media How To UGC 82

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. This suggests a growing intentionality among users about how they spend their time online.

Statistics 75

Statistics Social Media Reddit Authentication 75

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Some of the more common forms of UCG are reviews and testimonials.

UGC 106

UGC B2B How To Authentication 106

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. You may be missing a huge opportunity.

Social Media 264

Social Media Discount Influencer B2B 264

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 264

Social Media Tips Marketing UGC 264

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Communities 90

Communities Brands Reddit Travel 90

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Build Brand Awareness.

Social Media 200

Social Media Marketing B2B Loyalty 200

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 89

Social Media Patterns How To Analysis 89

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 274

Social Media Trendrr SM2 Alterian 274

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 71

Trends Social Media Authentication Skills 71

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. With a limit on the number of prospects you can engage with, you and your sales team must ensure that each invite and interaction is thought through.

B2B 118

B2B Team Social Media Management Analysis 118

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Lisa Braziel, Senior Vice President Ignite Social Media.

Social Media 200

Social Media UGC Trends Organization 200

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Why is a roadmap important?

Template 96

Template Templates Influencer Strategy 96

Sprout Social

MARCH 27, 2025

This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections. The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage.

Statistics 86

Statistics Influencer Marketing Authentication 86

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. With social listening.

Reddit 96

Reddit Tips HootSuite Marketing 96

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). This is where engagement comes in. Social platforms also thrive on engagement-driven algorithms.

Travel 52

Travel Analytics Social Media Engagement 52

Mindjumpers

MAY 3, 2011

Build loyalty and deepen relationships – When people like your Page, you have the opportunity to create personalized experiences and to drive engagement and loyalty over time. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 138

Authentication Tips Marketing UGC 138

Sprout Social

APRIL 8, 2025

As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. What is a video Pin? Specifically, Pinners are 1.4

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Video Template Templates Mobile 100

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Buffer Social

DECEMBER 18, 2024

That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally focused on “themes” rather than hard “predictions.” Let’s look at the themes that shaped social media in 2024. AI also played a heavy role in this prediction.

Trends 56

Trends Social Media Authentication YouTube 56

Bill Hartzer

OCTOBER 30, 2024

Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. Gen Z males and female-identifying users especially appreciate short videos for quick bursts of engaging information. Instead, they look for authenticity.

Report 78

Report YouTube Trends Content 78

Sprout Social

JANUARY 29, 2025

You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. According to The 2025 Sprout Social Index , 32% of social media marketers fear being replaced by AI because they feel their roles will become redundant.

Content 123

Content Marketing How To Patterns 123

Hootsuite

APRIL 2, 2025

Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. And effective brand storytelling is the secret to success on social media and beyond. That lets us anchor ourselves and really show up in a way that feels authentic.

Hotels 65

Hotels Brands Travel Authentication 65

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

MAY 3, 2023

In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. What is social media community management?

Communities 136

Communities Social Media Authentication Loyalty 136

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Tips 109

Tips Facebook HootSuite How To 109