Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network.

Guidelines 122

Guidelines Influencer Engagement Tips 122

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. It receives 800% more engagement.

Handbook 62

Handbook Authentication Social Media Privacy 62

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics.

Social Media 92

Social Media How To Hashtag Authentication 92

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 117

Engagement Facebook HootSuite UGC 117

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 114

Examples Social Media Strategy Sentiment 114

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 104

Social Media How To Sentiment Analysis 104

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. Benefits of Great Social Media Captions . Keep your social media captions simple.

Social Media 191

Social Media Engagement Tips Hashtag 191

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B 350

B2B Influencer Social Media BuzzStream 350

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Theyve created a recipe series focused on turning crisp sandwichesa popular UK pastimeinto gourmet sandwich recipes.

Trends 102

Trends Engagement Content Influencer 102

Ignite Social Media

JANUARY 7, 2025

As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Instagrams even throwing in some best practices to help you maximize engagement.

Features 112

Features Instagram FeedBurner Hashtag 112

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 87

Retail Social Media How To UGC 87

Oktopost

OCTOBER 20, 2024

Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. These win-win scenarios allow brands to tap into the creator’s engaged audience and benefit from their creativity and authenticity, while creators get paid for their work and gain exposure to new audiences.

Brands 123

Brands Content How To Authentication 123

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 159

Hashtag Social Media Strategy UGC 159

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. It gives brands authenticity, familiarity and builds trust. Hashtag Challenges . Engage With Your Community .

Brands 273

Brands Hashtag UGC Aggregator 273

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Some of the more common forms of UCG are reviews and testimonials.

UGC 106

UGC B2B How To Authentication 106

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. This suggests a growing intentionality among users about how they spend their time online.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 88

Social Media Patterns How To Analysis 88

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand.

Influencer 215

Influencer Engagement Fashion Retail 215

Oktopost

JUNE 22, 2025

Why your voice matters Social media is where business conversations happen. But here’s what makes them work: authenticity. How being active on social media helps your career Professionals who actively contribute on social platforms build long-term career capital. When you post, you represent yourself first.

Social Media 71

Social Media Reddit LinkedIn Authentication 71

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. We'll share this with our team for consideration.

Examples 110

Examples HootSuite Sentiment UGC 110

Ignite Social Media

FEBRUARY 5, 2025

Best Practices: Utilize engaging visuals that align with Facebooks varied formats. X (formerly Twitter): Quick Engagement X, previously known as Twitter, is a platform designed for real-time engagement and concise messaging. Best Practices: Keep videos under 15 seconds for better engagement.

Platform 97

Platform Social Media LinkedIn Feed 97

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. We have the answer.

Social Media 86

Social Media LinkedIn YouTube Instagram 86

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management.

HootSuite 113

HootSuite Guidelines How To Sentiment 113

Social Media Strategies Summit

JUNE 11, 2025

Source: recostseg.com Social Media Content Social media content plays a key role at the awareness stage because it helps you meet potential customers where they already spend their time. Their social media presence is full of genuinely helpful content for both beginners and longtime hobbyists. Source: smash.vc

Real Estate 165

Real Estate Content UGC Comparison 165

Hootsuite

MAY 1, 2025

The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience. From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. Authenticity wins across all platforms. Download now!

Influencer 91

Influencer Examples Campaign Marketing 91

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 106

Influencer Examples Marketing Affiliate marketing 106

Oktopost

NOVEMBER 14, 2024

Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. A positive and authentic employer brand will help you match with high-quality candidates who will fit in with your company culture.

Examples 133

Examples Brands Hubspot Reputation 133

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening.

Reddit 123

Reddit Trends Sentiment Analysis 123

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 73

Trends Social Media Authentication Skills 73

Hootsuite

MARCH 31, 2025

AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content but human edits are still crucial for authenticity and engagement. The use of artificial intelligence ( AI ) in social media can be controversial. And, sure, content creation is one of the primary use cases for AI in social media.

Social Media 98

Social Media HootSuite Content Policies 98

Sprout Social

JULY 1, 2025

But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture. Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™.

Social Media 72

Social Media Marketing Survey Trends 72

Buffer Social

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.  This is pretty straightforward, and ties in with some of the above points — whether or not the user has engaged with this poster before, and how. Engagement history.  How ⚡ Need Instagram help?

Instagram 131

Instagram Hashtag Guidelines Feed 131

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 206

Eventful Social Media Notification LinkedIn 206

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). This is where engagement comes in. Social platforms also thrive on engagement-driven algorithms.

Travel 52

Travel Analytics Social Media Engagement 52