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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. 74% of consumers rely on social media to inform their purchasing decisions, and 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase. Here’s where UGC comes in handy.

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