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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. LinkedIn: 4.2

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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

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7 inspiring examples of corporate social responsibility

Sprout Social

Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : Social media can be a powerful teaching tool.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Interested in expanding what your social media agency can do for your clients? If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s It adds to the authenticity. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

And as it turns out, it’s not always perfectly-crafted studio media from professional photoshoots that sparks dialogue in the comments — amateur selfies from customers showcasing your product are often much more appealing. . 4 Better Authenticity and Transparency.

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