The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences.
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