Likeable
SEPTEMBER 17, 2019
LIKEABLE’S TAKE: For example, if you’re a grocery store in the Philadelphia metro area, your best bet would be to use a micro influencer that knows the city and the community and can speak authentically to this smaller demographic of people. What should a brand look for when vetting influencers?
Sprout Social
FEBRUARY 22, 2024
This influencer analytics tool uses AI to track audience demographics, engagement rates and follower authenticity. Key features: Influencer analysis Fake influencer tool Influencer comparisons Influencer lookalike audiences Engagement rate calculator CPM calculator Engagement metrics 6. Creator.co
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agora pulse
JANUARY 9, 2020
In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds.
Little Web Giants
NOVEMBER 4, 2014
Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
Oktopost
JUNE 28, 2022
Of course, don’t copy a strategy that is not authentic to your organization. For context, at $6.46, Twitter’s cost-per-mille (CPM) is lower than Pinterest’s $30 and YouTube’s $9.68 It can be helpful to look at what your competitors or others in your industry are doing on their pages. Measure Your Success.
Little Web Giants
NOVEMBER 4, 2014
Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
Hootsuite
JUNE 7, 2022
First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. CPM campaigns can help drive awareness since they’re more about visibility and less about action. The brand seems more relatable and authentic by opening up to its audience.
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