Little Web Giants

NOVEMBER 4, 2014

Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 28

Social Media Facebook Marketing CPM 28

Hootsuite

JUNE 7, 2022

First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. CPM campaigns can help drive awareness since they’re more about visibility and less about action. CPC campaigns can help you ensure you’re paying for actions, not just views.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

MAY 17, 2023

Being in front of the camera may feel awkward at first but showing up casually and authentically is important for building your brand, and it’s what people want to see more of. Or show off just one part of the house, like the lush backyard oasis on a hot summer day. What should you track?

Real Estate 103

Real Estate Examples HootSuite Facebook 103