Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 117

Strategy Content How To Marketing 117

Ignite Social Media

APRIL 15, 2024

By running head-to-head tests between influencer-driven content and their normal social ads, Big Lots is able to measure the incremental return on investment from influencer content and understand the true impact of their influencer partnerships.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 113

Content How To ROI Trends 113

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.

Content 170

Content Nielsen Marketing Badge 170

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 231

Video Trends Marketing Mobile 231

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. This, they hope, keeps it authentic.

Authentication 138

Authentication Nielsen How To Case Study 138

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Feed 111

Feed Feedly News Facebook 111

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 139

YouTube Trends Strategy Content 139

Likeable

SEPTEMBER 7, 2021

If you’ve been on social media in the past few years, odds are you’ve seen a piece of lo-fi content. Lo-fi is short for “low-fidelity,” which essentially refers to content that has a DIY feel and requires minimal production. No fancy shoots, locations, or actors—just some quick content shot on a phone. That’s the whole point!

Content 94

Content Authentication Trends Apple 94

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Buffer Social

JANUARY 3, 2023

What kinds of content should you be posting to LinkedIn? Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What does it mean to be professional when it comes to content on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 226

Social Media Tips Marketing UGC 226

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

APRIL 2, 2020

Part of this is due to the tricky nature of crafting content on a platform geared towards more personal and less produced content, but the company has introduced new tools to make it easier for brands to both connect with potential influencers and create challenges to get involved with fans. What is TikTok? Source: [link]. What Works.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Extract your best customer feedback and feature it prominently in social content.

Social Media 96

Social Media Transportation Review Instagram 96

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

Social Media Strategies Summit

MAY 25, 2021

Admins have the ability to post content, monitor the page, and make updates to your page information. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Image Source: Facebook GPA. Page Verification. Test Creative.

Communities 233

Communities Engagement Facebook Authentication 233

Buffer Social

JANUARY 23, 2024

Head of Communications and Content Hailley Griffis has loved connecting with other moms. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed.  Follow along with our transparent roadmap for progress. ” Not sure where to focus your attention?    3.

Team 103

Team How To Instagram Authentication 103

Likeable

NOVEMBER 13, 2018

But as Instagram Stories grows, and with the launch of the platform’s IGTV video hub, many beauty brands are widening their efforts on Instagram and focusing less on the feed. User generated content. Instagram Stories provides the perfect place to showcase user generated content. Tutorial videos.

Feed 73

Feed Feedly Instagram Brands 73

Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers.

Feed 60

Feed Feedly Instagram How To 60

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Content 143

Content Metrics UGC Conversation 143

Pam Moore

MAY 30, 2018

How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics? Why authenticity and the intent behind every decision, post and piece of content matters in 2018, more than ever. How do you win in a digital market that doesn't ever stay constant?

Social Media 157

Social Media Authentication Metrics Feed 157

Pixlee

JUNE 8, 2020

From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. Consumers interact with that type of content more because it feels authentic, compared to the myriad brand marketing messages that feel inauthentic. Authenticity.

UGC 56

UGC Content Authentication Study 56

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Kikolani

JULY 6, 2010

Twitterfeed and HootSuite offer the ability to take a RSS feed from any site and update it to your Twitter account automatically when new feed items are found. Pros of Automatic RSS Feed Updating. Does the blog always post content that is valuable to your followers? How often does the blog post new content?

HootSuite 148

HootSuite RSS Feed Feedly 148

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The brand also posts influencer content and shares UGC on TikTok. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. So you can decide on a content strategy and a personal brand voice that resonates best with them. Plus, since it isn’t specifically for content creators, it lacks a few features that would be of use to Instagram influencers.

Influencer 52

Influencer Instagram Tips How To 52

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! You can, however, use iron-clad strategies to reliably inspire more user-generated content in authentic and effective ways. Share UGC regularly.

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UGC Brands Content How To 89