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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

comScore 299
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent. Thankfully.). Does your brand look inauthentic on social media? Failing to put faces to your brand.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Some are (once again) calling for Twitter to implement a two-factor authentication process such as the ones that Facebook and Google currently offer.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Think in experiences, not channels.

Mobile 225
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What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

According to Comscore , over the last year in the U.S., Because Snapchat stories disappear after 24 hours, the content is raw and unscripted, allowing your brand message to stand out and have an authentic voice. Most marketers aren’t on Snapchat because they assume it’s just for teens. are 35 to 54.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Facebook has never opened its data stream to Google entirely , choosing instead to partner with Microsoft’s Bing to launch a relatively tepid and non-threatening social search product that pulls the Facebook behaviors of your friends into your Bing search results if you authenticate using your Facebook credentials.

Google 166
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Facebook has never opened its data stream to Google entirely , choosing instead to partner with Microsoft’s Bing to launch a relatively tepid and non-threatening social search product that pulls the Facebook behaviors of your friends into your Bing search results if you authenticate using your Facebook credentials.

Google 149