Authentication Company Conversation Social Enterprise 
Diva Marketing Blog
NOVEMBER 11, 2010
Remember: who ever controls the play (or the conversation) controls the relationship. I call this aligning the social enterprise. Leading conversations about social media ethics, transparency, authenticity as it relates to the company culture and brand values/promise. Helping to develop guidelines.
Sprout Social
AUGUST 16, 2023
Like Sprout, Social Studio offers social media approval tools that support workflows for approving or rejecting posts before publishing. Engage , where users can monitor conversations and respond to customer questions, comments and mentions in real time. Sprout is a social team favorite for a reason.
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