Social Media Strategies Summit

APRIL 11, 2024

More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization.

Social Media 226

Social Media Tips Marketing UGC 226

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? EMBED] [link].

YouTube 136

YouTube How To Authentication HootSuite 136

Buffer Social

AUGUST 31, 2023

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. She left her YouTube channel with over 22,000 subscribers and started a new one in April 2023. So, she pivoted.

YouTube 97

YouTube Education Platform Authentication 97

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube.

Influencer 193

Influencer Trends Marketing Real Estate 193

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. 7 Best tips to grow your YouTube channel Is your YouTube channel stuck at a few hundred subscribers?

YouTube 52

YouTube Tips Collaboration Training 52

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. How important is authenticity on social media? Stories aren’t going anywhere.

Trends 111

Trends Social Media Brands Authentication 111

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Become a Brand Influencer on TikTok, Instagram, or YouTube.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business 113

Small Business Social Media Strategy Authentication 113

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. theoreoofficial Had to jump on this spooky trend… how’d we do? ??

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 94

Fashion Influencer Ensembli Instagram 94

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look.

Trends 87

Trends Instagram Marketing Influencer 87

Pixlee

AUGUST 16, 2021

If you want to stay ahead of the ecommerce game, it’s crucial to jump on the latest trends and features taking our e-wallets by storm. Read on to discover the top ecommerce trends for 2021 and beyond. In the spirit of clarity, video testimonials need to be authentic. Shoppable Video. Imagine the possibilities!

Trends 52

Trends UGC Authentication Instagram 52

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Community still reigns and always will!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. How do they tackle trends, and what gaps have they left?

Buy 115

Buy Video How To Template 115

Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

OCTOBER 16, 2023

YouTube: 4.08 Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. They have created a dynamic, inclusive online community beyond mere advertising. million Facebook: 108 million Twitter: 3.3

Strategy 69

Strategy Social Media Loyalty UGC 69

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. When FOMO Died. What does this mean? In-person experiences are translatable to valuable online events.

Communities 75

Communities Geotagging Brands UGC 75

Keyhole.co

JANUARY 18, 2024

Facebook: 255K YouTube: 12.1K You can see an example of the rugged aesthetic these products had in this YouTube video celebrating Stanley’s innovations. Plus, Stanley’s content strategy is aimed at a demographic that is very much tied into the influencer mindset and following global trends. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. It’s common to see a dozen Twitter accounts posting in the same cadence or most TikTok trends that build on each other without any unique spins.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed. Related Posts What is This “Deinfluencing” Trend and Should Brands Care?

Social Media 96

Social Media Marketing Nielsen Resources 96

Ignite Social Media

MAY 4, 2020

Twitter, LinkedIn, and YouTube now have their own Stories feature. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: Originally named YouTube Reels , YouTube Stories were launched and tested with select accounts in early 2018.

Social Media 121

Social Media Brands Content Real Estate 121

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Trending niche-relevant hashtags along with branded ones are key to get more followers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Encourage conversations, ask questions, and participate in the community.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer. As more brands adopt YouTube, it’s more important than ever to master this social channel.

Skills 195

Skills Social Media Marketing Influencer 195

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. One thing you need to know by now is that trends on TikTok drive and inspire action. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Vertical Format, Always.

Strategy 175

Strategy Marketing Banking Influencer 175

Keyhole.co

OCTOBER 30, 2023

million TikTok: 1 million YouTube: 249K subscribers LinkedIn: 523,700 followers Reddit: 11,500 members But since they have an online presence in various countries, their regional accounts also have millions of followers and activity. Social proof and authenticity Nothing boosts peoples’ trust in a brand as much as social proof does.

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. million YouTube: 6.52 million Samsung India on YouTube: 4.96 million followers, this account is a testament to how well Samsung uses social listening to engage with communities and creatives. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 110

Brands Sentiment How To Analysis 110

Hootsuite

SEPTEMBER 14, 2021

Authenticity. Establishing any brand takes popular and authentic content on a daily basis. It’s a proven fact that TikTok users like brands that participate in TikTok trends. And because music is one of the most important factors on TikTok, you’ll want to keep up with the songs and artists that are trending on the platform.

How To 123

How To Authentication Instagram Trends 123

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Platform 116

Platform Social Media Tumblr Reddit 116

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal.

B2B 115

B2B Influencer Brands Marketing 115

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and YouTube, with multichannel distribution.

B2B 150

B2B Social Media Brands Hubspot 150

Likeable

JANUARY 28, 2020

Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. Since YouTube has been around for the majority of their adolescence, Gen Z loves it and considers it their top preferred platform for consuming video content—in fact, 85 percent of teens watch content on YouTube.

YouTube 105

YouTube Authentication Sports Influencer 105