Authentication Communities Social Networking Social News 
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? But yet, despite perhaps not having substantial manpower or resources available, Epic Change has made waves of epic proportions in the social media charity world — at least from my perspective. Why social media?
Techipedia: Tamar Weinberg
MAY 18, 2010
Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. As long as you’re being authentic, honest and open people will forgive the little missteps that are bound to happen.
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Techipedia: Tamar Weinberg
JANUARY 28, 2010
This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show). Once it is authentically your truth, people will respond. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
MARCH 4, 2010
Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&# When I want to book, I just DM them and ask for the ‘social media rate.’ More importantly, they’ve created a go-to place or space for community.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
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