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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

Your Audience Doesn’t Want More Content From You

Pam Moore

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

Brands 130

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way.

Video 78

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. Multiple RAMS which often lead to wasted investment, little to no benefit in the form of brand awareness, revenue and often lead to lay off, market share loss, gray hairs, stress, sleepless nights, mass consumption of chocolate or other high fat foods.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Tips to become the “go to” thought leader in your industry and local market or niche. How to tap into the power of influencer marketing more easily when you build your personal brand.

Brands 131

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Here is what you will learn: – Influencer Marketing Trends 2017.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Brand Humanization: Social Media Authenticity vs Transparency (episode 16).

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? How to leverage visual marketing. The holiday season is here.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Using Facebook live video enables business marketers to humanize their brand.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

4 Marketing Lessons From the Creator Movement

Convince & Convert

There are many lessons that marketers can learn about the new class of creators. We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention. For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First. I was recently listening to the Social Media Marketing podcast with Mike Stelzner, and he was interviewing Mark Schaefer.

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. How to leverage content marketing to ignite your authority in your niche and industry.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community. Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Brands 131

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Narrow your focus to streamline and prioritize content creation, influencer marketing and all areas of content creation, promotion, advertising and marketing. Going deep can help you connect authentically with your target audience and build a more human brand. We’ve been building our community and network there since.

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Welcome to the digital marketing era where attention is the absolute most scarce resource. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations.

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile. But there’s a cool function on Adobe Spark Post (on mobile) you might not be aware of: it can animate your images on mobile.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know how to connect with your audience authentically and emotionally?

eBook 78

Short Links on TikTok: Tips Marketers Need to Know

The Realtime Report

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone.

Report 145

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing.