Hootsuite

JANUARY 18, 2024

Some brands use social to offer customer service; others are there to build brand awareness. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Competitor analysis can also identify hashtags that got the best response from your target audience.

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Tips How To Hashtag Authentication 52

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

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API Social Media Management Platform Instagram 92

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. This creates an authentic social media presence that stands out from other brands.

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Read up on social media compliance and compliance tools before getting started.

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Template Templates Social Media Tips 134

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It works as social proof and fosters trust and credibility.

Social Media 52

Social Media UGC Content Loyalty 52

Later

MAY 12, 2021

Improve Your Hashtag Strategy. Every post you share, hashtag you use, and engagement you make gives the algorithm an indicator of what your account is all about. This increases the likelihood of likes, comments and shares, as your community is more “switched on,” rather than distracted by work, or school.

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Instagram Hashtag SEO Features 118

Sprout Social

NOVEMBER 21, 2022

The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. They are an official Snapchat Lense Partner as well. Case study: ASO. Case study: Mecca.

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Case Study Marketing Directory Retail 114

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok.

Fashion 59

Fashion Brands Apparel Authentication 59

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Strategy Sentiment Marketing Analysis 128

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

agora pulse

AUGUST 13, 2020

I have yet to use a social media management tool that gives me as much user data as Agorapulse does. Include researching your top engaged community as part of your regular to-do list on social media. Hashtags and Social Media “Listening”. Simply search any relevant hashtag in the search.

Instagram 161

Instagram Tips How To Hashtag 161

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social messaging. Social shopping networks.

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Types Social Media Microblogging Overview 145

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

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Tips Marketing Trends Influencer 52

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Hashtags can help your post appear in Instagram search results.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Pricing available on request.

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use social listening to find relevant posts to engage with. DO: Use search streams to build community. DON’T: Buy followers.

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Software Instagram Tools HootSuite 145

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

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Social Media Authentication comScore Social Media Management 82

agora pulse

JULY 22, 2020

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers.

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Collaboration Examples Instagram Tips 140

Buffer Social

JULY 24, 2023

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company.

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How To Film Collaboration Hashtag 75

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Key channels: Instagram, Twitter and VSCO’s own social feed are the premiere destinations for #BlackJoyMatters content. Campaign Analysis.

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Issues Survey Campaign Authentication 136

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views.

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UGC Hashtag How To Meme 139

Ignite Social Media

MAY 26, 2023

Data — Source data or examples From that, here’s a well-written prompt you can use: Imagine you’re a full-time content creator working at a social media marketing agency (tone). Don’t forget to make some personal tweaks (or prompt the AI to give you hashtags). Not bad at all, but that doesn’t end there. SOCIALCRAFT.AI

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Content How To Social Media Management Social Media 78

Keyhole.co

AUGUST 2, 2023

Engage with your community Since YouTube is a social platform, creating a tight-knit community is crucial. This builds a strong community around your channel, encouraging viewers to subscribe and return for more. This builds a strong community around your channel, encouraging viewers to subscribe and return for more.

YouTube 52

YouTube Tips Collaboration Training 52

Hootsuite

JUNE 29, 2023

Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. This list is especially handy if your brand has been targeted by fake social media accounts. These may include tips like using strong passwords and two-factor authentication.

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Guidelines Template Templates Social Media 78

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Financial services.

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Questions Banking Insurance HootSuite 104

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. Why does customer experience on social media matter? Our community is very vocal about what they desire from us.

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Company Social Media Instagram Social Media Management 89

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. To identify your social media goals, start by asking yourself the following questions: What are my overall business objectives? How can I use social media to align with these objectives? Hashtag usage.

Social Media 113

Social Media Strategy Guidelines Template 113

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Pixlee

DECEMBER 2, 2020

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes. Mastering social media management comes from knowing your audience, which begins with social monitoring.

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Social Media UGC Proposal Hashtag 58

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Sprout Social is an all-in-one social media management platform that offers powerful social listening features.

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Influencer Tools Marketing Software 113

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Plus, many brands are taking steps to celebrate the day.

Social Media 106

Social Media Brands Creative Commons Education 106

Hootsuite

JULY 25, 2022

The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Or are Instagram hashtags still the most powerful tool for discovery ? That’s right: Keywords, not hashtags, might be the new secret to reach on Instagram.

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Hashtag SEO Instagram HootSuite 144