Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

JANUARY 23, 2024

To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.    The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. ” 4.

Team 103

Team How To Instagram Authentication 103

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

AUGUST 7, 2023

Key features as of August 2023 include: Quick follow , which allows users to follow accounts they see in their feed without navigating to their profile by simply tapping the plus icon in the corner of the other user’s profile picture. The Following feed displays posts only from profiles you follow.

API 92

API Social Media Management Platform Instagram 92

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. They don’t want to be “sold to.”

Trends 147

Trends Strategy Marketing Authentication 147

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Authentication Brands CSR Hotels 42

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Only 12% disagree. Kimberly Bryant. Profiles: LinkedIn. Danielle Morrill.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD).

News 156

News Foursquare Features Social Media 156

Pam Moore

MAY 30, 2018

How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics? Why authenticity and the intent behind every decision, post and piece of content matters in 2018, more than ever. How do you win in a digital market that doesn't ever stay constant?

Social Media 157

Social Media Authentication Metrics Feed 157

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed.

Buy 117

Buy Video How To Template 117

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 113

Brands Sentiment How To Analysis 113

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Twitter Twitter is a great platform for connecting with people. 💡 Check out the Buffer Team list on Twitter to connect with the folks at Buffer!

Social Media 118

Social Media How To LinkedIn Authentication 118

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Collection Ads: Businesses can upload a product card to in-feed ads. Photo from eMarketer. Find your niche and then find your niche within it.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. If they are hanging out in discussion forums and smaller niche communities, leverage those channels.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Firebelly

OCTOBER 15, 2013

While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm. Blog Kenneth Cole Social Media Twitter'

Social Media 162

Social Media Fashion Authentication Price 162

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Most social platforms have their own professional communities, both formal and informal. There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. They value real human to human interaction and authentic relationships.

Brands 167

Brands Training Policies Template 167

Sprout Social

OCTOBER 25, 2021

Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”. As we all know from scrolling through our own feeds, comedy is hard to master on social—particularly for brand accounts.

Library 123

Library Team Social Media Feed 123

Pixlee

APRIL 13, 2017

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Social media is all about sharing content.

Communities 40

Communities Instagram Brands How To 40

Pixlee

APRIL 13, 2017

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Social media is all about sharing content.

Communities 40

Communities Instagram Brands How To 40

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) One study found that TikTok shoppers are 1.7

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. On Twitter, the brand shares content related to their values and commitments to causes nearly every day.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Later

JULY 29, 2021

This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. Later: How does Herschel Supply use its Community of Travellers program and #WellTravelled to elevate community storytelling? Community of Travellers is a long-standing Herschel program.

Brands 66

Brands Travel Instagram Curation 66

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Remember, staying silent is not going dark.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. This creates an authentic social media presence that stands out from other brands.

Engagement 105

Engagement Tips Loyalty Metrics 105

Later

JANUARY 28, 2021

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. In fact, you’ve probably seen some of his work already on other social media feeds. Warning: looking through his feed may work up your appetite.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Almost Savvy

JULY 11, 2009

To me, Twitter is about building relationships. Like all social media tools, there is no one right way to use Twitter. Like all social media tools, there is no one right way to use Twitter. I like to give people the benefit of the doubt, but I do aggressively unfollow if your use of Twitter is not aligned with my own style.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Keyhole.co

MARCH 26, 2024

million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

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Construction Social Media Strategy Collaboration 52