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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. LinkedIn: 4.2

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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Interested in expanding what your social media agency can do for your clients? Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. Smile and have fun! The Giveaway .

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

And as it turns out, it’s not always perfectly-crafted studio media from professional photoshoots that sparks dialogue in the comments — amateur selfies from customers showcasing your product are often much more appealing. . Finding your most eco-friendly customers with the right content is a great step in expanding your brand community. #4

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., we opened it up to the community to discuss on our blogs, on Twitter and in a few emails.