Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Benefits include: More authentic interaction with your audience. Product story communication directly from product experts (source: BrandLive). Omni-Channel Marketing.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Benefits include: More authentic interaction with your audience. Product story communication directly from product experts (source: BrandLive). Omni-Channel Marketing.

Trends 60

Trends Social Media Strategy CSR 60