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Creating an Authentic Brand Story at Swiftpage

Convince & Convert

John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!,

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. Which leaders can convey a semi-decent idea that gets mass buy-in verses a leader who can't get their team around a very powerful and transformative concept. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. community.

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

” The days of hiring an SEO company to simply throw up some text on a virtual page, buy some junk links and watch the sales come in, are over and done. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person.

How to be an Authentic Leader?

Buzz Marketing for Technology

So what is an authentic leader? The survey was a single question: Who do you think is the most authentic leader? Warren Buffet emerged as the most admired authentic leader.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Your people shouldn't be isolated from your online community.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in any size company wanting to succeed in 2018. Need us to help train your team?

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in any size company wanting to succeed in 2018. Need us to help train your team?

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

He or she has a new idea that is going to “save the company.” People scurry, make promises and before you know it a RAMMIE team is formed with a deadline all team members know is impossible to achieve. Need us to help train your team?

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

This strategy helped me survive 13 major layoffs at one company alone. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way.

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

This strategy helped me survive 13 major layoffs at one company alone. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way.

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. Company Culture.

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 As I thought about it some more, I figured that if these teams are facing many of the same challenges that government agency does, they can probably also take advantage of some of the same strategies that government agencies have deployed too.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not.

How to Manage Issues on Social Media


People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. What are your company’s or product’s weaknesses, who will speak up for it and why?

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Why Marketers Need to Learn to Swipe Right

Convince & Convert

Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike. NBA basketball team Atlanta Hawks understood that matchmaking with the right audience happens on and offline.

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Authenticity?

Brands 157

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Know how to not only build community but build real relationships with human beings built on trust and authenticity.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Once you have gathered all the information, gather a diverse team to determine whether or not you think this movement is something that makes sense for your brand to engage with and what your angle will be.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Dawn Buzynski leads the award-winning public relations team at Strategic America. Guest Post by Dawn Buzynski.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month


Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The takeover of Instagram Stories is impossible to deny.

UGC 56

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Your community, your influencers and your customers define your brand. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. manual social media searching, local news, niche publications, community events, etc.,

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

But they’re also more eager than ever to make connections with authentic, genuine people. So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1.

3 Key Takeaways from Advertising Week New York 2019


Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

5 Ways Retail Brands Can Win on Social in 2019


Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically.

Inside the World of Dog Influencers


Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market. His popularity and devoted community got him a People’s Choice Award last year, taking petfluence to the next level.

Social Media Management From the Trenches


Dow knew that if it wanted to compete for recruits with some of the more glamorous scientific companies such as Google, Apple and Microsoft, it needed to reframe its brand. To showcase its passion, authenticity and expertise, it needed to get its scientists’ amazing offline reputations online.