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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

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Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts

The Realtime Report

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform and start to grow its community of creators and listeners. That’s what Jam is all about.”.

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Welcome Julie Preis to Pixlee

Pixlee

So I thought perhaps this would be a chance to renew my focus, as well as to join a smaller company, which I was also hoping to do. . I joined Pixlee to continue helping brands build and foster community. I think that UGC opens the door to an authentic connection because it comes from the consumer actively engaging with the brand.

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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

Transparency and authenticity are two of the most sought-after brand beliefs for consumers who, more than ever before, want to put their money where their values are. Take fashion brand Everlane, which uses social not for flashy content meant solely to sell, but for deep and authentic storytelling about the purpose-driven business it’s built.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.