Keyhole.co

OCTOBER 30, 2023

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. It keeps them closely connected to the places they operate in and easily accepted as part of local cultures and communities. They showcase their authenticity. million Indonesia: 1.7 Canada: 18.9K And it works!

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Engagement Social Media Strategy Meme 52

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

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Social Media Banking Brands Sentiment 74

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Keep your videos as authentic as possible.

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Social Media Insurance ROI Meme 110

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. You don’t need skills in design or meme-making to start a challenge. Spotify via. TechCrunch.

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Campaign Social Media Brands Apparel 91

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Build brand loyalty. Get creative!

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Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. In fact, many care about a company’s culture and mission more than high salaries.

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Examples Social Media Skills Team 101

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

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Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

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Social Media Brands Content Guidelines 88

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. .

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. .

Trends 52

Trends Instagram Microblogging Meme 52

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re about living at authentic life.”. Honestly some of best performing content are the memes that we’ve created internally.

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Industry Meme Survey Authentication 74

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

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Organization Strategy Meme Trends 74

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Beast Mode – JGRANTBEATS & Drelli. Research trends. BehindTheScenes.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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Construction Social Media Strategy Collaboration 52

Sprout Social

AUGUST 11, 2020

Highlighting team-related community events and news. As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. NHL has done something similar with their #HockeyisforEveryone campaign to show solidarity with the LGBQ+ community. Showing support for social causes.

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Sports Engagement Social Media How To 135

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 6 So Worth Loving. 6 So Worth Loving. soworthloving / 60.3k

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Instagram Brands UGC Travel 139

Buffer Social

JANUARY 20, 2022

Source ) March 20: International Day of Happiness Spread some happiness today by sharing a funny meme that always brightens your day or creating a hashtag (like #whatmakesmehappy) and featuring things that make you and your team happy. In fact, use the holiday to share the companies you buy from. April National Volunteer Month (U.S)

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Social Media Content Small Business Meme 85

Hootsuite

SEPTEMBER 17, 2019

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” You must adhere to the network’s Terms of Service and Community Guidelines. And, as Instagram explains on its website , your account must also be: Authentic.

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Instagram Badge How To Authentication 111

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Writing for social media is not an easy job. . Looking at you, Twitter meanies.).

Social Media 145

Social Media Tools Tips HootSuite 145

agora pulse

JANUARY 14, 2020

TikTok is for sharing fun, meme-related videos. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. How Can Brands Use TikTok?

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Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

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Brands Facebook Journal Issues 108

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Live Streaming Gets Authentic. Watch the video.

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Social Media UGC Adwords Influencer 132

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Be helpful.

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LinkedIn Tips Skills URL 113

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry. Look “inside the zeitgeist.”.

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Advertising Authentication Meme Film 50

Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Your involvement has to be genuine and authentic or you’re setting your brand up for a potential disaster.

Engagement 87

Engagement Tips Brands MySpace 87

Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! .

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Instagram Trends UGC Meme 85

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Personal blogs gained dramatic popularity nearly a decade ago due to their honesty and reality. Draw from Popular Media.

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Meme Reddit FAQ Conference 93

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. Thank you.).

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Trends Instagram Feed Feedly 85

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. In fact, storytelling is at the core of their strategy, and allows them to connect with their audience. “We 5: Back Beat Co. .

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Feed Feedly Instagram How To 56

Sprout Social

MAY 2, 2018

Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. Companies with videos get 41% more web traffic than their non-video using counterparts. Q&A sessions or team interviews.

Social Media 111

Social Media Marketing Industry Instagram 111

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

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Meme ROI Hashtag Facebook 61

Hootsuite

MARCH 20, 2023

(@remyandarthur) Having a caption contest can help you: Encourage your followers to meaningfully interact with your content Boost the number of comments you have on a post Foster community, as entrants like and comment on other’s entries 3. Post memes A little meme can go a long way. Host a poll Who can resist a poll?

Engagement 95

Engagement Analytics Meme Instagram 95

Keyhole.co

DECEMBER 19, 2023

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 Gymshark does this by maintaining a strong social media presence and an active fitness community online. billion today.

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Strategy Influencer Social Media Meme 52

Buffer Social

DECEMBER 21, 2022

At the time, this meme was trending and I knew we should join in with our own twist. So, this meme was the perfect opportunity to laugh about how passionate we are about the four-day work week while still telling everyone how much we love the four-day work week and how it works for us. Once again: Our company culture is our superpower.

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Social Media Management Social Media Meme Metrics 88

agora pulse

MARCH 24, 2020

A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Brand authenticity. Brand authenticity is the “realness” of a brand. Community management.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Sprout Social

MARCH 1, 2021

And in our digitally-connected world, we can experience diverse cultures, customs and communities without looking up from our phones. But when marketers take advantage of elements of a culture without their brand first earning credibility in that community, they risk crossing the line into cultural appropriation. being authentic.

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