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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

Brands 226
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

A social media policy details how the company should be portrayed on social media platforms. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

But how do you create content around diversity that resonates and feels authentic? Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions.

Trends 143
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 135
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When people notice the mark, it shows that you are an authentic entity. According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” TikTok users cannot seek or initiate verification.