agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. How to Develop An Executive’s Social Media Presence There is a lot to consider when creating a social media presence for executives.

Social Media 91

Social Media How To Authentication Embedding 91

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values.

Brands 129

Brands How To Authentication Exercises 129

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. UGC acts as a trust signal, taking your brand authenticity to the next level. Get the free toolkit right now!

Social Media 122

Social Media UGC How To HootSuite 122

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. These ads can lead to reputational damage for your company. ↑

Social Media 125

Social Media How To Policies Authentication 125

Buffer Social

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Social Media 118

Social Media How To LinkedIn Authentication 118

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Tips on how to use your product. Image via Instagram.

Small Business 204

Small Business Instagram Platform How To 204

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Pixlee

AUGUST 21, 2020

As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts. Create Social Media Contests to Engage your Whole Community. Tap into your Existing Community of Engaged Fans.

Brands 93

Brands UGC How To Hotels 93

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. The thing is—consumers trust content from creators because it feels authentic. How to find content creators. Look within your community. How to vet content creators.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. How to increase your car’s value by $1B. That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you. Fair question!

Reddit 133

Reddit How To Marketing Banking 133

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. What is social media moderation?

Eventful 114

Eventful Social Media How To Sports 114

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. In this article, you would learn why it is useful and how to accurately integrate both tactics. . Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity.

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Conversation Review Marketing How To 136

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Sprout Social

JANUARY 19, 2023

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But there are some blockers preventing an inclusive experience that even major tech companies are still trying to resolve. If you can’t afford it, you can’t participate.

Brands 117

Brands Avatar How To Privacy 117

Later

JULY 8, 2021

That said, knowing how to use LinkedIn can take some trial and error, especially if you’re new to the platform. Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. How to Use LinkedIn for Beginners. Foster Community. Post Consistently.

LinkedIn 85

LinkedIn How To URL Skills 85

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Let’s dive into the different types of Guides and how you can create your own to drive fresh engagement with existing content. Use place Guides to spotlight specific locations important to your community.

Examples 103

Examples Instagram How To Curation 103

Buffer Social

DECEMBER 3, 2020

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. I manage our digital communities through social media strategy, Slack engagement, and e-mail marketing.

Communities 81

Communities Engagement Community building Instagram 81

Mindjumpers

MAY 3, 2013

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. Spelling mistakes, incorrect facts, or unhappy customers can turn into a big issue, and worst of all a crises that can damage your company and it’s reputation. Prepare yourself!

Issues 196

Issues Social Media How To Guidelines 196

The Realtime Report

FEBRUARY 10, 2021

How To Make Your Law Firm Stand Out. Each day competition is increasing both locally and internationally, and just like other companies’, law firms face a similar challenge of differentiating themselves from their comparable competitors. These two aspects include the company values and a well-articulated vision.

How To 91

How To Energy Authentication Organization 91

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. Since the aesthetics of the holidays are universal, you should reshare and feature posts and stories from individuals in your community celebrating this special time of year.

Campaign 95

Campaign Instagram UGC How To 95

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Our community is very vocal about what they desire from us.

Company 89

Company Social Media Instagram Social Media Management 89

Hootsuite

JANUARY 12, 2022

How to make a YouTube Short. How to monetize YouTube Shorts. As a business owner or creator, you might be thinking, “how can I monetize YouTube Shorts?”. Here are a few ideas to get you started: Company events. However, if your Short uses music from the YouTube catalog, your Short will be limited to 15-seconds only.

YouTube 136

YouTube How To Authentication HootSuite 136

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 28, 2020

One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. If they are hanging out in discussion forums and smaller niche communities, leverage those channels.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 98

Meeting Team Social Media How To 98

Convince & Convert

DECEMBER 16, 2015

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!,

Authentication 60

Authentication Brands Small Business Team 60

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. How do they do this? to get through. due to these efforts.

Brands 148

Brands Marketing Real Estate Collaboration 148

Keyhole.co

SEPTEMBER 18, 2020

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Before we tell you how to get Twitter verified, let’s look at…. The verification badge next to the verified account’s profile name.

Twitter 97

Twitter Badge How To Authentication 97

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships.

Examples 126

Examples Influencer Campaign Marketing 126