Remove Authentication Remove Communities Remove Company Remove FAQ

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. UGC can strategically connect multiple channels in an effective and authentic way. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved. It should be thorough and detailed, with natural headings and an FAQ section too.

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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ FAQs. I’ll clue you into a little secret.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

Wow Online Influencers With An In-Person Experience

Convince & Convert

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# link] jaybaer Congrats on the new company!

PLE

Buzz Marketing for Technology

If not, the green plus icon will take you to their page where you can connect (once direct authentication is supported, well build in-line friending). Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. Communities. Company News.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. I like the idea of building a community.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Authenticity and customer testimonials build loyalty and advocacy. That mission, to add value to the communities they reach, is the heart beat of social.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

21st Century Tools: Recognizing that "technology is, and will continue to be, a driving force in workplaces, communities, and personal lives in the 21st century," Learning for the 21st Century emphasizes the importance of incorporating information and communication technologies into education from the elementary grades up. My students just had a film festival last week that over 500 community folks attended. City Council for their commitment to giving our community a voice.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Scott is entertaining and authentic – I’m looking forward to reading this one. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. However I don't agree that every company will have some level of social media in the next 24 months. I can see a lot of old-school companies still putting it off simply because 1.

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Talk about an ad that’s chock full of truth and authenticity. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Couldn’t you have a lot more people in your company creating content? Everyone sees the flashy toy that company X is making tons of dough on and want to maximize the impact with little effort – its marketing afterall.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.