Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pixlee

NOVEMBER 17, 2016

Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens won’t only help you keep your food fresh – they’ll help you find seasonal recipes that are easy to make and delicious to eat. All you have to do is visit their Instagram profile.

Campaign 40

Campaign Instagram Brands Delicious 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

ProBlogger

MAY 17, 2023

I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company. He offers consulting services to companies and individuals seeking to improve their digital marketing strategies and increase their online visibility.

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Consultant Blogger Conference SEO 27

Buffer Social

SEPTEMBER 7, 2022

Her tea company, Kola Goodies , has experienced fast growth in the two years since its inception. ” View this post on Instagram A post shared by Boba Guys (@bobaguys) But, the road to paving her own company took some time. Now, two years later, the company just launched their third product – a dairy-free oat milk latte.

Brands 18

Brands Small Business Authentication Delicious 18

Later

NOVEMBER 13, 2019

Take for example plant-based cafe Kokomo — not only does their image choice tell the story of just how delicious a vegetarian life could be, but they also reflect their brand colors in the Instagram Stories highlights, they’ve used a punchy Instagram bio and share their menu and location “above the fold”. . View this post on Instagram.

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Instagram Trends UGC Meme 85

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Once it is authentically your truth, people will respond. Tamar is also the author of The New Community Rules (July 2009).

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buffer Social

DECEMBER 20, 2021

As a result, we’ve come across so many companies doing incredible things. We particularly admire brands that: Have established a solid brand identity: The best brands ensure that everything from their products to their website and social content to their community engagement is consistent with an overarching brand strategy.

Small Business 92

Small Business Brands Delicious Instagram 92

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. It starts with your business being authentic and truly caring about its audience. In fact, 71% prefer to buy from companies that are aligned with their values. Be authentic. bts #fyp.

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Brands Loyalty Hubspot Authentication 137

Ignite Social Media

JANUARY 22, 2020

With an abundance of food blogs and meal preparation kits like Hello Fresh, the torrent of food photography is only expected to continue (after all, if you don’t post a photo of a delicious meal, did it really happen?). Have you ever wondered how to build your own oak bookshelves or make delicious cake pops? We’d love to chat.

Types 177

Types Delicious UGC Bazaarvoice 177

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 16, 2023

To meet the needs of their thriving online community, their social team made the switch from using Social Studio to Sprout Social. The results are just as delicious as the snacks they sell in stores. If that’s not enough, here are four more reasons companies choose Sprout as their Social Studio replacement.

Brands 68

Brands Social Media Management Authentication Software 68

Keyhole.co

DECEMBER 17, 2020

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. Much more than the average engagement that all these companies get on the platform. Why it works?

Influencer 128

Influencer Campaign Instagram Data 128

Keyhole.co

DECEMBER 26, 2022

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. Much more than the average engagement that all these companies get on the platform. Why it works?

Influencer 52

Influencer Campaign Instagram Data 52

Viper Chill

APRIL 1, 2010

Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor. I have never been part of a more awesome community online of people who really want to succeed and help others do the same. You’re authentic and your friends need to be as well.

Report 63

Report StumbleUpon Sites Blogger 63

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

AUGUST 19, 2020

In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. Specifically, they want companies to lead on issues of diversity and community. A delicious and clever success. View this post on Instagram. Such a great initiative and the add (shared in my story) is so beautiful.

Campaign 145

Campaign Social Media Travel Hashtag 145

Later

OCTOBER 28, 2018

By partnering with relevant influencers who have an engaging and authentic voice, your business can reach so many more people and make real, lasting impressions. #1 The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Sign me up!

Influencer 69

Influencer Instagram Tips Marketing 69

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Include searches for your company, business owner, or unique product name. Monitor Conversation About Themselves.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Rebekah Radice

APRIL 30, 2017

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. A Quick Recap.

Domain Name 144

Domain Name How To WordPress Meme 144

Hootsuite

JULY 9, 2019

That gamble paid off (refreshing and delicious, and only 50 cents!), These videos should feel candid and authentic, which means giving creators free rein to share their honest thoughts. Monday.com is another company that makes extensive use of customer testimonials. Online reviews. A word of caution: don’t get too prescriptive!

Strategy 111

Strategy How To Marketing Review 111

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication.

Sites 101

Sites Social Media Digg Blogosphere 101

Kikolani

NOVEMBER 29, 2010

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Her blog, Kommein , covers blogging, business, community management, social media, and more. Follow her @casey_hibbard on Twitter. Celestine Chua. Deborah Ng. Kiesha Easley.

Blogger 168

Blogger SEO Consultant WordPress 168

Rebekah Radice

APRIL 30, 2017

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. A Quick Recap.

Domain Name 60

Domain Name How To WordPress Meme 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. You get a chance to grab their attention right in their inbox regularly, they get delicious new content to feast on. FAQs about social media lead generation What are social media lead-generation companies?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80

Viper Chill

OCTOBER 26, 2009

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market. As I said earlier, authenticity can be your innovation.

Forums 76

Forums Influencer Avatar Blogger 76

Viper Chill

MAY 26, 2010

When reading Seth Godin’s Linchpin he states, “If your business strategy relies on one big company to notice you then you’re going to fail&# and while that didn’t directly relate to me, it helped me see that I was looking outside of myself for my blog to succeed. And there is only so much we can really share anyways.

FeedBurner 76

FeedBurner Blogger Sites NoFollow 76

Viper Chill

AUGUST 25, 2010

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. When I started freelancing at 17, I had a company website and would constantly refer to my “team&# and our “enterprise&# when I was just a one-man operation.

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Project Software Products Comments 84

Viper Chill

MARCH 22, 2010

If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" That’s why I love being involved in this community so much – there are just thousands of smart people out there. Some for another company and a couple of my own. Pretty frustrating.

Blogosphere 79

Blogosphere Blogger Sites Real Estate 79